Strategic Analysis of Coca-Cola Company based on Harvard Framework

Authors

  • Tianqi Luo

DOI:

https://doi.org/10.54691/bcpbm.v17i.342

Keywords:

Harvard Framework; Financial Analysis; Strategic Analysis.

Abstract

Coca-Cola is the world's largest beverage company, with a global market share of 48%. It has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee. It is also the world's largest distributor of fruit drinks. Based on the Harvard framework, this paper analyzes the financial situation and marketing strategy of Coca Cola company and puts forward some development Suggestions.

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References

Juntao Xie. Analysis of Coca-Cola brand IP Marketing. Popular Literature and Art, 2019, p.155.

Yaoda Qin. The influence of Olympic Marketing on Coca-Cola brand culture. Beijing Sport University, 2015.

Jingyi Nie. A Comparative Study on Advertisement between Pepsi and Coca Cola. China Market, 2019 (20).

Coca-Cola supports China's circular economy. Green Packaging, 2019, p.24-25.

FEATURE Fast Elimination, Vol.546(2018) No.10, P.56-59.

Aifeng Chen. Analysis on the network Marketing strategy of Coca - Cola in China. Liaoning University, 2015.

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Published

2022-02-23

Issue

Vol. 17 (2022): 2nd International Conference on Economic Development and Innovation (EDI 2021)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Luo, T. (2022). Strategic Analysis of Coca-Cola Company based on Harvard Framework. BCP Business & Management, 17, 16-21. https://doi.org/10.54691/bcpbm.v17i.342
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