Research on Commercial Banks’ Construction of New Marketing Scenarios under Financial Technology

Abstract

Commercial banks’ financial services have ushered in new changes with the in-depth development of Internet technology and its close integration with financial services. Finance no longer exists independently in people’s lives but relies on Internet+ to address every need in users’ lives. The pain points of services are embedded in many life scenarios, providing scenario-based financial services seamlessly connected with customers’ production and life, and more easily meeting customers’ fragmented needs everywhere. Further from the macro and micro levels, analyze the construction of commercial banks’ marketing scenarios in Internet financial technology. On this basis, this paper puts forward strategic suggestions for commercial banks in the context of Internet finance. After clarifying the significant business value of Internet finance, scenario-based construction effectively promotes the core business of commercial banks’ strategic transformation.