Vol. 37 (2023): 2022 International Conference on Business Management, Marketing and Foreign Trade (BMMFT 2022)

View Vol. 37 (2023): 2022 International Conference on Business Management, Marketing and Foreign Trade (BMMFT 2022)

November 26-27, 2022 | Frankfurt, Germany

Editors: Anastasia Timothy, Gang Zhao

ISBN: 978-1-62437-643-6

Published: 2023-02-01

Preface

  • Preface: 2022 International Conference on Business Management, Marketing and Foreign Trade (BMMFT 2022)

    Anastasia Timothy, Gang Zhao
    I
    DOI: https://doi.org/10.54691/bcpbm.v37i.3431

Articles

  • The Influence of Country Size and Population on Country GDP

    Xiangyong Li
    1-6
    DOI: https://doi.org/10.54691/bcpbm.v37i.3537

  • Research on Commercial Banks’ Construction of New Marketing Scenarios under Financial Technology

    Han Cai
    7-12
    DOI: https://doi.org/10.54691/bcpbm.v37i.3538

  • Research on the Influence of Social Media Platforms on Consumers’ Purchase Intention

    Yangguang Zhao
    13-18
    DOI: https://doi.org/10.54691/bcpbm.v37i.3539

  • Research on the influence of product quality on customer satisfaction and strategy optimization of Dewu APP

    Jiayu Li
    19-24
    DOI: https://doi.org/10.54691/bcpbm.v37i.3540

  • Research on the Current Situation and Optimization Strategies of Nescafe’s Online Marketing

    Yufan Shi
    25-31
    DOI: https://doi.org/10.54691/bcpbm.v37i.3541

  • Research on Social Media Marketing Strategies of Chinese Small and Medium-sized Enterprises in the Post-epidemic Era

    Shiyao Zhang
    32-40
    DOI: https://doi.org/10.54691/bcpbm.v37i.3542

  • Investigating extrinsic and intrinsic motivations for British university students when purchasing luxury goods

    Jiamin Mao
    41-46
    DOI: https://doi.org/10.54691/bcpbm.v37i.3543

  • Research on the Promotional Online Marketing Strategy of Chinese Financial Businesses

    Xinze Jiang
    47-55
    DOI: https://doi.org/10.54691/bcpbm.v37i.3544

  • The analysis of the impact of COVID-19 on wellness tourism

    Ziteng Li
    56-61
    DOI: https://doi.org/10.54691/bcpbm.v37i.3545

  • Research on the influence of ERKE’s philanthropy behavior on consumers’ purchase intention

    Yupeng Liu
    62-66
    DOI: https://doi.org/10.54691/bcpbm.v37i.3546

  • A comparative study on the marketing channels of beauty brands Olay and Herborist

    Yuxi Zhou
    67-75
    DOI: https://doi.org/10.54691/bcpbm.v37i.3547

  • The Status and Dilemmas of Chinese Online Fiction in the Global Market

    Chengze Li
    76-84
    DOI: https://doi.org/10.54691/bcpbm.v37i.3548

  • Research on the Impact of the Real Estate Economy on China’s National Economy-- Taking the Comparison of Real Estate before and after the epidemic as an example

    Sijia Zheng
    85-90
    DOI: https://doi.org/10.54691/bcpbm.v37i.3549

  • Research on the Effect of Negative Emotions on the Sensitivity of Consuming Novel Items

    Takahashi Tomoyuki
    91-96
    DOI: https://doi.org/10.54691/bcpbm.v37i.3550

  • Research on the Commodity Pricing Based on Black-Scholes model and Geometric Brownian Motion model

    Yunze Wu
    97-106
    DOI: https://doi.org/10.54691/bcpbm.v37i.3551

  • Analysis of China’s Electrical Vehicles Market Competition: Taking Tesla and NIO and Xpeng as Examples

    Tinghai He
    107-112
    DOI: https://doi.org/10.54691/bcpbm.v37i.3554

  • Analysis of Factors Affecting Import and Export of Underdeveloped Regions Based on RBF Neural Network - A Case Study of Guizhou Province

    Hanjing Mu, Dongjian Zhang
    113-121
    DOI: https://doi.org/10.54691/bcpbm.v37i.3555

  • Research on the Impact of Financial Subsidies on Sales of China’s New Energy Vehicle Industry and the Optimization of Measures

    Huijie Jin, Songling Liu, Nanyang Zhang
    122-132
    DOI: https://doi.org/10.54691/bcpbm.v37i.3556

  • Research on the Chinese economic development and government policy under Covid-19—Based on the economic policy implemented by Shanghai

    Jiayao Tao, Lingjin Zeng, Ziling Zeng, Ziqi Zhong
    133-145
    DOI: https://doi.org/10.54691/bcpbm.v37i.3557

  • Using WACC Valuation Method and DCF Method to Study Listed Companies -- Taking Netflix, Mango Excellent Media Co., Ltd and Bilibili as Examples

    Fei Du
    146-150
    DOI: https://doi.org/10.54691/bcpbm.v37i.3558

  • Analysis of Investment Business Risks in the Beer Industry

    Ziqing Chen
    151-156
    DOI: https://doi.org/10.54691/bcpbm.v37i.3559

  • Research on The Lookback Option Pricing of Disney Based on BSM Model

    Yitong Liu, Yuchen Wang, Yunni Zhang
    157-167
    DOI: https://doi.org/10.54691/bcpbm.v37i.3560

  • Pricing of Asian Options and Barrier Options for The Microsoft Corporation Based on Monte-Carlo Simulation

    Yujing Sun
    168-177
    DOI: https://doi.org/10.54691/bcpbm.v37i.3563

  • Haidilao’s Business Performance Comparison Analysis on Condition of COVID-19

    Junhao Li, Jiahao Lin, Jianing Lin, Zhuang Zhou
    178-185
    DOI: https://doi.org/10.54691/bcpbm.v37i.3564

  • Influence of COVID-19 to Personal Protection Equipment

    Yufan Du, Chuying Fu, Yingqi Ni
    186-195
    DOI: https://doi.org/10.54691/bcpbm.v37i.3565

  • Signaling Is Only with Good Intent? Think Again! Introduce A Triangle Model of Signaling Through Research on Short Sale Attacks of NASDAQ Listed Chinese Company

    Shijian Wei
    196-205
    DOI: https://doi.org/10.54691/bcpbm.v37i.3566

  • Research on the Influence and Strategy of Cigarette Packages with Health Warnings on Consumer Perceptions and Consumer Demand

    Zeye Li, Haojun Yu, Yining Zhang
    206-216
    DOI: https://doi.org/10.54691/bcpbm.v37i.3567

  • Analysis For the CEA’s Future Development on Condition of COVID-19’S Influence

    Jinwen Du, Hongchen Wang, Yiduo Zhao
    217-227
    DOI: https://doi.org/10.54691/bcpbm.v37i.3568

  • Investment Value Options for US-Listed Companies in The Media Industry

    Jiayi Huang, Kaibo Sun, Yuyue Yuan
    228-234
    DOI: https://doi.org/10.54691/bcpbm.v37i.3569

  • Financial Analysis and Investment of The Food Industry

    Rui Liu, Yandong Sun, Bingxuan Wang
    235-239
    DOI: https://doi.org/10.54691/bcpbm.v37i.3570

  • Current Situation of Online Video Websites: Comparison of Financial Data of Bilibili, Youtube, And Netflix

    Yunzhe Chang
    240-244
    DOI: https://doi.org/10.54691/bcpbm.v37i.3571

  • Financial Analysis and Investment in The Games Industry

    Zeping Wang
    245-249
    DOI: https://doi.org/10.54691/bcpbm.v37i.3572

  • Strategic Choice of Commercial Real Estate in China's First-Tier Cities in The Oost-Epidemic Era

    Shuwen Ai
    250-259
    DOI: https://doi.org/10.54691/bcpbm.v37i.3573

  • The Analysis of Short Videos and Livestreaming Shopping, In the Case of Tiktok

    Yuwei Li
    260-265
    DOI: https://doi.org/10.54691/bcpbm.v37i.3574

  • Investment Analysis of Listed Companies in The Oil & Gas Industry

    Yifan Wang
    266-272
    DOI: https://doi.org/10.54691/bcpbm.v37i.3575

  • Research On the Pricing of Oil Spread Option Based on Geometric Brownian Motion

    Ainan Chen, Yuting Huang, Bowen Tian
    273-280
    DOI: https://doi.org/10.54691/bcpbm.v37i.3576

  • Comparison of Financial and Operating Conditions of Companies in The Biomedical Industry Before and after COVID-19

    Mingshan Xia, Boqian Zhan, Hanchu Zhan
    281-289
    DOI: https://doi.org/10.54691/bcpbm.v37i.3577

  • Pricing of Asian Options on Tesla Based on BSM model

    Peng Chen, Bingying Yang, Xiaotong Zeng
    290-298
    DOI: https://doi.org/10.54691/bcpbm.v37i.3578

  • Research on the development of derivatives’ market in Asia

    Chenyu Li
    299-305
    DOI: https://doi.org/10.54691/bcpbm.v37i.3579

  • Analysis of localized marketing strategies of multinational companies ---based on the 4P model

    Jingyi Qu, Jingchun Wang, Yiteng Zhang
    306-311
    DOI: https://doi.org/10.54691/bcpbm.v37i.3580

  • Using SWOT method to analyze advantages and disadvantages of Renmin University withdrawing overseas university ranking

    Hanyuan Lei
    312-319
    DOI: https://doi.org/10.54691/bcpbm.v37i.3581

  • The Research on the Pricing of Double Barrier Option Based on the Black-Scholes Model

    Xuanting Liao, Jiawei Zhuang
    320-325
    DOI: https://doi.org/10.54691/bcpbm.v37i.3582

  • Valuing Coca-Cola Using Discounted Cash Flow Analysis

    Zihan Wen
    326-333
    DOI: https://doi.org/10.54691/bcpbm.v37i.3583

  • Valuation of Coca-Cola's share price at the end of 2021 based on the SWOT analysis method of analyzing multiples valuation model

    Enyu Yang
    334-341
    DOI: https://doi.org/10.54691/bcpbm.v37i.3584

  • The Enterprise Value Investment under Covid-19 - Zoom as An Example

    Yanxiao Li
    342-354
    DOI: https://doi.org/10.54691/bcpbm.v37i.3585

  • Enterprise decision analysis based on SWOT model under the new Coronavirus environment in 2019

    Yuqian Mo
    355-358
    DOI: https://doi.org/10.54691/bcpbm.v37i.3586

  • Productivity Improvement Effect on an OFDI's Parent Company: Exploratory Study in Light of Ownership Heterogeneity

    Lan Li
    359-372
    DOI: https://doi.org/10.54691/bcpbm.v37i.3587

  • The dilemma of Coca-Cola and its transformation

    Yuewen Song
    373-379
    DOI: https://doi.org/10.54691/bcpbm.v37i.3588

  • The Investment Choice of Soft Drinks Industry by Valuation of Companies

    Yulin Qin
    380-387
    DOI: https://doi.org/10.54691/bcpbm.v37i.3589

  • Analysis of Toyota's Operations to Maintain its Brand Position During the COVID-19 Pandemic

    Huachen Fu
    388-393
    DOI: https://doi.org/10.54691/bcpbm.v37i.3590

  • Using the SWOT Model and Multiple Enterprise Valuation Method to Explore the Influencing Factors Behind the High Valuation of Toyota

    Qiutong An
    394-400
    DOI: https://doi.org/10.54691/bcpbm.v37i.3591

  • Business Analysis of Toyota Based on Enterprise Value Multiple and PEST Analysis

    Yunlin Du
    401-406
    DOI: https://doi.org/10.54691/bcpbm.v37i.3592

  • Business Situation and Evaluation of LVMH

    Jiaqi Ding, Yilin Lang, Mingyue Yao
    407-414
    DOI: https://doi.org/10.54691/bcpbm.v37i.3593

  • Analysis of the Development Strategies of McDonald’s

    Siwei Chen, Jinhao Jiang
    415-423
    DOI: https://doi.org/10.54691/bcpbm.v37i.3594

  • Analysis and Valuation of McDonald’s— Multiple Valuation Method of P/E Ratio and EV/EBITDA Ratio

    Yue Liu
    424-434
    DOI: https://doi.org/10.54691/bcpbm.v37i.3595

  • McDonald’s Valuation through Financial Ratios for Decision Making by Chinese Investors

    Dianhan Chen
    435-445
    DOI: https://doi.org/10.54691/bcpbm.v37i.3596

  • Analysis of Toyota and its Competitors Based on PEST and SWOT

    Zhaocheng Xu
    446-455
    DOI: https://doi.org/10.54691/bcpbm.v37i.3597

  • Developments in Australian Bank’s Funding Costs and Lending Rates

    Yukang Fan
    456-462
    DOI: https://doi.org/10.54691/bcpbm.v37i.3598

  • COVID-19 and Entrepreneurial Confidence: Evidence from Listed Companies

    Yalin Li, Zhanxun Zhang
    463-475
    DOI: https://doi.org/10.54691/bcpbm.v37i.3599

  • Analysis of new energy user satisfaction and research on prospective customer mining in Jiangsu province——based on IPA model and potential customer value model

    Lingyan Bao, Wenjing Zhou, Wanyi Zhang
    476-484
    DOI: https://doi.org/10.54691/bcpbm.v37i.3600

  • Determinants of Successful IPOs in the US Market

    Qi Jia
    485-492
    DOI: https://doi.org/10.54691/bcpbm.v37i.3609

  • Acquisition of Tiffany by LVMH: Successful Market Expansion Strategy

    Chang Liu, Luyang Zhang, Xingbei Zhu
    493-501
    DOI: https://doi.org/10.54691/bcpbm.v37i.3601

  • A Marketing Strategy Analysis of Walmart

    Chunen Chen, Siyi Zhang
    502-507
    DOI: https://doi.org/10.54691/bcpbm.v37i.3602

  • Research on the Criteria of Successful M&A

    Jiayuan Xie
    508-514
    DOI: https://doi.org/10.54691/bcpbm.v37i.3603

  • Behavioral Finance: A Study of Literature

    Yuchen Hu
    515-519
    DOI: https://doi.org/10.54691/bcpbm.v37i.3604

  • Economic Challenges and Policy Issues in the Emerging European Economies

    Sirui Li
    520-528
    DOI: https://doi.org/10.54691/bcpbm.v37i.3605

  • The Role of Investment Banking in the Global Financial Crisis: Taking Goldman Sachs as an Example

    Ziyi Yan
    529-533
    DOI: https://doi.org/10.54691/bcpbm.v37i.3608

  • Airbnb IPO: A Huge Success under Pandemic

    Zhihang He, Zhuohua Li
    534-539
    DOI: https://doi.org/10.54691/bcpbm.v37i.3610

  • Differences between Chinese and U.S. Stock Markets in the Post-Pandemic Era: Fama Statistics and Application of the French Model

    Chenqian Xu
    540-545
    DOI: https://doi.org/10.54691/bcpbm.v37i.3614

  • Analysis of the effect of resources, environment and ecological environment synergistically affecting ecological economy based on coupling model

    Yiting Wang
    546-553
    DOI: https://doi.org/10.54691/bcpbm.v37i.3616

  • Construction of financial data management and analysis system based on big data

    Liqin Dai
    554-559
    DOI: https://doi.org/10.54691/bcpbm.v37i.3617