Using WACC Valuation Method and DCF Method to Study Listed Companies -- Taking Netflix, Mango Excellent Media Co., Ltd and Bilibili as Examples

Fei Du

doi:10.54691/bcpbm.v37i.3558

Authors

Fei Du

DOI:

https://doi.org/10.54691/bcpbm.v37i.3558

Keywords:

Film and television companies; Valuation; DCF method; Free cash flow, WACC.

Abstract

This paper introduces the DCF valuation method and WACC method to the valuation of film and television companies in different countries and makes an approximate valuation of Netflix in the United States, Bilibili in China, and Mango Excellent Media Co., Ltd. This paper also analyzes the different situations of the three companies from the perspective of their different development environments, their characteristics, and their different profit models. Some suggestions on how to value investment in entertainment industry companies this paper proposed, including the different profit models of the three companies, and some data comparison analysis from 2018 to the present. It is hoped that through the study of this paper, some better improvements can be made to the company value assessment method of the film and television industry so that people can further understand the practical process and method of company value assessment of the film and television industry.

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