Research on the Influence and Strategy of Cigarette Packages with Health Warnings on Consumer Perceptions and Consumer Demand

Abstract

Nowadays, much more people are threatened by cigarettes. Many people die yearly because of cigarettes, leading to serious economic problems. This problem is very big in China because cigarette packaging is gorgeous. Compared with cigarettes in other countries, some pictures of health warnings will be inserted to guide people to stop smoking. This paper explores cigarette packaging with health warning pictures that affect smokers’ demand for cigarettes and its impact and strategies. Research on people of different ages and study the views of people of different ages on pictures with health warnings and whether they will continue to buy will be made to the people in Guangzhou, Guangdong Province, China. The investigation concluded the impact and strategy of changing packaging on the cigarette economy. It can be concluded that the packaging of cigarettes will have a great impact on smokers, as well as a serious attack on the economy.