The dilemma of Coca-Cola and its transformation

Abstract

With the progress of society, people pay more and more attention to health. The sugar water that swept the world in the past: Coca-Cola's status is not as good as it used to be. In other words, carbonated drinks are not as popular as they used to be. Coca-Cola also faces competition from its peers, such as monster, Pepsi and Nestle and also new and creative companies. Based on the financial report data of Coca-Cola in recent years, the SWOT analysis method is used to study the current situation and the possibility of future development of Coca-Cola. The study found that Coca-Cola still has the possibility of transformation, the dilemma it faces still has solutions, that is, change the core from ‘happiness to health’ and change people’s stereotype that Coca-Cola company’s products are all sugar water. What’s more, utilize Coca-Cola’s strong financial strength to adopt some necessary strategies to defeat other competitors.