A Marketing Strategy Analysis of Walmart

Abstract

With the acceleration of the globalization of the world economy, Walmart has always led the retail industry and continuously develops new industries. But Walmart's development is not smooth sailing. This paper has extracted some successful experiences in Walmart's growth process, and the strategies adopted in difficulties and put forward some suggestions on a plan based on the analysis of the status quo. This paper is divided into two parts to analyze Wal -Mart's market strategy. First of all, the first part introduces the industry cycle in detail, the integration of the upstream and downstream industries and successful experience, and uses Pestle to analyze the challenges of entering the Indian market and uses SWOT to analyze the current situation of Walmart. In the second part, the financial reports and data analysis of the financial comparisons among industrial peers in terms of liquidity, profitability, efficiency, and solvency and the strategic plan of Walmart in recent years.