Preface: 2022 International Conference on Innovations in Marketing and Investment Management (IMIM 2022)

Abstract

The 2022 International Conference on Innovations in Marketing and Investment Management (IMIM 2022) took place online in Tianjin, China from December 10 to 11, 2022. More than 90 participants from worldwide attended the conference. The main purpose of the conference is to convene academicians, scientists, engineers and researchers working in various disciplines in these fields to exchange opinions and exchange their expertise, experience and research results, and discuss challenges and future directions. They specialize in the areas of marketing, institutional economics, commercial policy, financing policy and investment management.

IMIM 2022 was held as a virtual meeting due to the impact of COVID-19 and the limitations on the entry and exit. There were 12 oral presentations and 6 poster presentations were arranged during the conference. Every presentation was about 15-20 minutes, including 5 minutes for the Q&A part. Though the authors and speakers couldn't communicate face to face, the passion for involvement wasn't affected. Here we would like to thank all the scientific committee members who made great efforts on paper reviewing. The appreciation also goes to the program chairs, keynote speakers, session chairs and all the authors. Thanks for their understanding and support in this special time.

The IMIM Committees

Tianjin, China