Vol. 39 (2023): 2022 International Conference on Innovations in Marketing and Investment Management (IMIM 2022)

View Vol. 39 (2023): 2022 International Conference on Innovations in Marketing and Investment Management (IMIM 2022)

December 10-11, 2022 | Tianjin City, China

Editors: Ansel Hewlett, Jun Bai

ISBN: 978-1-62437-646-7

Published: 2023-02-22

Preface

  • Preface: 2022 International Conference on Innovations in Marketing and Investment Management (IMIM 2022)

    Ansel Hewlett, Jun Bai
    I
    DOI: https://doi.org/10.54691/bcpbm.v39i.3661

Articles

  • Spread Option Pricing Based on Black-Scholes Model and Monte Carlo Simulation Under the Situation of Russia-Ukraine

    Yuchen Lin, Yi Yang
    1-9
    DOI: https://doi.org/10.54691/bcpbm.v39i.3986

  • Comprehensive Investment Value Analysis of Beer Industry Companies

    Siyu Cao, Siyu Chen, Wenyan Li
    10-15
    DOI: https://doi.org/10.54691/bcpbm.v39i.3987

  • The Impact of Macro-Economic Environment on Probability of Non-Performing Loans in Financial Institutions

    Xiao Han
    16-20
    DOI: https://doi.org/10.54691/bcpbm.v39i.3988

  • Which Types of Vehicle Companies Are More Worth to Invest In, Conventional or Electric?

    Zhige Chen
    21-25
    DOI: https://doi.org/10.54691/bcpbm.v39i.3989

  • Monster, Coca-Cola, And Pepsi Investment Prospect Analysis

    Zhipeng Qiu, Haoran Shang, Huaiwen Su, Jiaqi Tian
    26-30
    DOI: https://doi.org/10.54691/bcpbm.v39i.3990

  • Business Risk Analysis of Ferrari, Mercedes and Toyota in The Automotive Industry

    Ruobing Li
    31-37
    DOI: https://doi.org/10.54691/bcpbm.v39i.3993

  • The Use of Beta Value, ROIC, WACC In Investment Risk Assessment for Constructive Industries in the US.

    Zihe Wang
    38-44
    DOI: https://doi.org/10.54691/bcpbm.v39i.3997

  • Research on the Judicial Application of The Punitive Damages System for Environmental Infringement

    Luyao Huang, Yizi Wang, Yufei Wang
    45-51
    DOI: https://doi.org/10.54691/bcpbm.v39i.4001

  • Cracking The Dilemma of Network Service Providers' Duty of Care: Based on The Perspective of Direct Benefit Acquisition

    Dong Liu, Zhaojie Zhong
    52-57
    DOI: https://doi.org/10.54691/bcpbm.v39i.4006

  • Analysis On the Influencing Factors of Housing Price in China

    Wenxuan Cai, Shiyu Chen, Yiru Wang
    58-64
    DOI: https://doi.org/10.54691/bcpbm.v39i.4011

  • Cause and Control of the Main Risks for Financial Derivatives

    Qinyan Ge, Yunjie Lou, Yiheng Sun
    65-70
    DOI: https://doi.org/10.54691/bcpbm.v39i.4018

  • Impact of the Coronavirus (COVID-19) on Major Northern Hemisphere Stock Markets

    Hongyang Sun
    71-76
    DOI: https://doi.org/10.54691/bcpbm.v39i.4019

  • Comparison of Herding Effect Between Developed Countries and Developing Countries

    Tianhe Chen
    77-81
    DOI: https://doi.org/10.54691/bcpbm.v39i.4020

  • Calendar Effect in The Chinese Securities Market

    Yiwen Fan
    82-88
    DOI: https://doi.org/10.54691/bcpbm.v39i.4022

  • The Impact of Digital Payment on Consumer Behavior in China

    Zhuoer Wang
    89-92
    DOI: https://doi.org/10.54691/bcpbm.v39i.4023

  • Development Status, Problems and Countermeasures of E-Commerce During the Epidemic Period

    Yi Xing
    93-99
    DOI: https://doi.org/10.54691/bcpbm.v39i.4025

  • Process of the Study on The Influencing Factors of Airlines Stock Market

    Shengning Li, Jiayao Ling
    100-105
    DOI: https://doi.org/10.54691/bcpbm.v39i.4027

  • Progress Of the Study on The Impact of Investor Sentiment on Stock Returns

    Qi Yu
    106-111
    DOI: https://doi.org/10.54691/bcpbm.v39i.4030

  • The Impact of Investor Sentiment on Stock Prices in The Developed and Developing Countries

    Zixuan Xie
    112-117
    DOI: https://doi.org/10.54691/bcpbm.v39i.4033

  • The Risk Management of Commercial Banks

    Sirui Chen
    118-126
    DOI: https://doi.org/10.54691/bcpbm.v39i.4040

  • Effect of COVID-19 on Tourism Stocks in Developing Countries

    Hanqi Sun
    127-132
    DOI: https://doi.org/10.54691/bcpbm.v39i.4045

  • The Form of Civil Liability of Securities Service Institutions in Securities Misrepresentation: Reconstruction Based Perspective

    Shiqi Ling, Ruonan Liu, Yuying Zhang
    133-140
    DOI: https://doi.org/10.54691/bcpbm.v39i.4048

  • Theoretical Basis and Legal Analysis of Proportionate Joint Liability of Security False representation Disputes

    Ruidan Wu
    141-146
    DOI: https://doi.org/10.54691/bcpbm.v39i.4054

  • Progress of the Study on the Models of Option Pricing

    Jingqi Hong
    147-153
    DOI: https://doi.org/10.54691/bcpbm.v39i.4057

  • Analysis of the Influential Factors on the Consumers’ Purchase Intentions of POP MART

    Xingye Wu
    154-161
    DOI: https://doi.org/10.54691/bcpbm.v39i.4058

  • Analysis of Customer’s Intention of Meituan Delivery

    Ziye Lu
    162-169
    DOI: https://doi.org/10.54691/bcpbm.v39i.4059

  • Analysis of Asian Marketing Status of L 'Oreal Group

    Yanlin Li
    170-177
    DOI: https://doi.org/10.54691/bcpbm.v39i.4060

  • Analysis the Marketing Strategy of Royal Canin - Based on SWOT Analysis

    Zhiyu Xu
    178-185
    DOI: https://doi.org/10.54691/bcpbm.v39i.4061

  • Technology Companies Acquiring Game Companies: Evidence from Microsoft's Acquisition of Activision Blizzard

    Shutong Dong, Yating Li, Ziyu Qiu, Shuwei Yan
    186-197
    DOI: https://doi.org/10.54691/bcpbm.v39i.4062

  • A Hybrid Improvement on Board's Role to Block Hostile Takeover

    Haoyuan Deng
    198-203
    DOI: https://doi.org/10.54691/bcpbm.v39i.4063

  • Analyze the Phenomenon of Perceived Ease-of-use and Perceived Usefulness for Consumers' Purchase Intention

    Sijie Wang
    204-213
    DOI: https://doi.org/10.54691/bcpbm.v39i.4064

  • Analysis of Business and Governments Responses to Security Clearance through a Case Study Approach

    Runhan Zhang
    214-220
    DOI: https://doi.org/10.54691/bcpbm.v39i.4065

  • Environmental Impact on Cross-border Mergers and Acquisitions

    Qiyue Fang
    221-226
    DOI: https://doi.org/10.54691/bcpbm.v39i.4067

  • Research on the Existing Problems and Optimization Strategies of Social Media Marketing of Sports Clubs

    Yudu Li
    227-234
    DOI: https://doi.org/10.54691/bcpbm.v39i.4068

  • Combination of Artificial Intelligence with Mergers and Acquisitions

    He Wang, You Zhou
    235-241
    DOI: https://doi.org/10.54691/bcpbm.v39i.4069

  • Boards' Governance of Hostile Takeovers in the US and the UK

    Zihao Song
    242-246
    DOI: https://doi.org/10.54691/bcpbm.v39i.4070

  • Critical Analysis of Elon Musk’s takeover of Twitter

    Yiran Tang
    247-252
    DOI: https://doi.org/10.54691/bcpbm.v39i.4071

  • Usage and Development of the Material Adverse Change Clause

    Qiaoran Chen
    253-259
    DOI: https://doi.org/10.54691/bcpbm.v39i.4072

  • Analysis of Development of Social Media Marketing Based on Social Media Platforms——Using Apple as an example

    Yang Yu
    260-265
    DOI: https://doi.org/10.54691/bcpbm.v39i.4073

  • Research on the Impact of the Development of Short Video Platform on Consumers’ Purchase Demand and Consumption Level and the Reasons——Take Tiktok as an example

    Yining Chen
    266-277
    DOI: https://doi.org/10.54691/bcpbm.v39i.4074

  • Analysis of COVID-19's Effects on China's Catering Industry and the Optimization of Marketing Strategies

    Xinyu Ji
    278-284
    DOI: https://doi.org/10.54691/bcpbm.v39i.4152

  • Research on “Fan Economy” and Marketing Strategy in the social media Era

    Ruoyu Zhou
    285-290
    DOI: https://doi.org/10.54691/bcpbm.v39i.4153

  • Current issues and Countermeasures of Smart City Construction: the case study in China

    Mingyuan Bao
    291-296
    DOI: https://doi.org/10.54691/bcpbm.v39i.4154

  • What is the better investment rule for investing in the financial markets – NPV or IRR? Why? Are there alternatives we should consider instead?

    Jingxuan Lin
    297-302
    DOI: https://doi.org/10.54691/bcpbm.v39i.4156

  • Portfolio Construction using Machine Learning: Comparison between Monte Carlo Method and LASSO Algorithm

    U Kai Wong
    303-309
    DOI: https://doi.org/10.54691/bcpbm.v39i.4158

  • Effects of user experience in live marketing on consumer purchase intention

    Yutong Liu
    310-317
    DOI: https://doi.org/10.54691/bcpbm.v39i.4159

  • Comparative Analysis of Marketing Strategies of Fast Fashion Brands ZARA and H&M

    Yu Xie, Qinting Yang
    318-324
    DOI: https://doi.org/10.54691/bcpbm.v39i.4162

  • Transformation and Upgrading of Domestic Cosmetics Brands under the Consumption Characteristics of Generation Z: A case study of Huaxizi

    Yajie Chen
    325-329
    DOI: https://doi.org/10.54691/bcpbm.v39i.4166

  • Analysis of Hermès Marketing Strategy and Chinese Application

    Xin Zhang
    330-336
    DOI: https://doi.org/10.54691/bcpbm.v39i.4169

  • Analysis of Rolex's Marketing Strategy in Quartz Crisis and Its Inspiration to Other Brands

    Zhiyu Li
    337-341
    DOI: https://doi.org/10.54691/bcpbm.v39i.4172

  • Analysis of Successful Marketing Mode in the Background of E-commerce——Taking SHEIN as an Example

    Jinwen Chen
    342-350
    DOI: https://doi.org/10.54691/bcpbm.v39i.4173

  • The Effect of Building Perceived Value on Increasing Customer Purchase Intention in the Internet Celebrity Economy

    Shichao Lin
    351-356
    DOI: https://doi.org/10.54691/bcpbm.v39i.4175

  • The Impact of Online Celebrities Live Streaming on Consumers' Purchase Intention

    Yuxin Liu, Yiran Wang
    357-362
    DOI: https://doi.org/10.54691/bcpbm.v39i.4177

  • Chinese Celebrity Culture and Influencers in Live-streaming

    Chunli Jin
    363-368
    DOI: https://doi.org/10.54691/bcpbm.v39i.4181

  • A review of research on ambidextrous innovation

    Juan Chen
    369-379
    DOI: https://doi.org/10.54691/bcpbm.v39i.4185

  • Leader-Member Exchange and Employee Job Performance: Review and Prospect

    Hui Wang
    380-393
    DOI: https://doi.org/10.54691/bcpbm.v39i.4186

  • Team Performance: A Review of Research and Future Prospects

    Tianci Wang
    394-406
    DOI: https://doi.org/10.54691/bcpbm.v39i.4188

  • A Review of the Influence of Organizational Identity on Employee Performance

    Yingying Lu
    407-419
    DOI: https://doi.org/10.54691/bcpbm.v39i.4205

  • The Impact of Fake Reviews of Online Goods on Consumers

    Chuhua Cao
    420-425
    DOI: https://doi.org/10.54691/bcpbm.v39i.4208

  • The Difference Analysis of the Effect of Different Types of Product Placements in the Film Advertisement on Young Consumers

    Ruyi Gao
    426-432
    DOI: https://doi.org/10.54691/bcpbm.v39i.4222

  • Analysis of Shanghai Disney’s Marketing Strategy of through 4Ps Theory

    Ziyan Li
    433-438
    DOI: https://doi.org/10.54691/bcpbm.v39i.4224

  • Promote Carbon Peaking and Carbon Neutrality with The Concept of Global Warming and Carbon Emission Reduction

    Yiting Wang
    439-448
    DOI: https://doi.org/10.54691/bcpbm.v39i.4227

  • Intelligent scheduling of enterprise human resource group based on big data

    Xinlin Li
    449-458
    DOI: https://doi.org/10.54691/bcpbm.v39i.4235

  • The Effectiveness of CAPM and Fama-French Three-Factor Models in Healthcare and Real Estate Industries

    Xijing Huang, Ruizhe Zhang, Caiwei Lv, Fengyue Zhu
    459-468
    DOI: https://doi.org/10.54691/bcpbm.v39i.4259

  • Analysis of The Problem of Low Sales of Insta360 Panoramic Cameras

    Feifan Liu
    469-474
    DOI: https://doi.org/10.54691/bcpbm.v39i.4260

  • Analysis on Marketing Strategy of New Style Tea Drinks-- Case Study of Cha Yan Yue Se

    Yingfan Hao
    475-480
    DOI: https://doi.org/10.54691/bcpbm.v39i.4261

  • A Newsboy Model for Cross-Selling Products with Demand Impacted by Price

    Jie Chen, Wen Yang
    481-484
    DOI: https://doi.org/10.54691/bcpbm.v39i.4262