The Impact of Digital Payment on Consumer Behavior in China

Abstract

To continue China's economic growth, plenty of research has been conducted to find the relationship between advancing payment methods and thriving consumption. Currently, digital payment is the latest and most mature way in China.Instead of being a single application for online transactions, digital payment represents a complete online shopping environment. To generally review the impact of digital payment on consumer behavior in China, literature containing research on consumers from different age groups and gender will be collected and concluded. This research takes women and undergraduate students as the critical research object because people ubiquitously consider these two groups of people as the primary consumers in the e-commerce market.After arranging information from the research about three stages that cover the shopping intention by digital payment, consumer psychology, and consumer behavior, this review concludes that economic growth is potentially attained by digital payment in a secure online environment, with the business target at profit maximization at the same time keep consumers rationale in a normal range, especially for woman and undergraduate students.