Innovation of Marketing Model in the Context of New Retailing
DOI:
https://doi.org/10.54691/bcpbm.v38i.4051Keywords:
New retailing; omni-channel; e-commerce; supply chain.Abstract
Today, consumers often need both reasonable prices and reliable quality when shopping, while also focusing on the shopping process experience. The concept of new retailing is designed to address this challenge, promote retail reform and development, and give vitality to the market. The main purpose of this paper is to explore how to use the advantages of offline physical retailing combined with e-commerce to enhance the shopping experience of customers and improve the development of new retailing through theoretical research and case studies. Based on this, the article describes the situation of "omnichannel retailing" and emphasizes that traditional retailers need to find ways to make shopping a fun, exciting and emotional experience, which is an aspect that online retailers have difficulty in achieving. The integration of retail with logistics, supply chain and finance should be enhanced for the current situation. This needs to be helped by emerging science and technology, logistics, financial institutions and many others.
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