Analysis of the Influential Factors on the Consumers’ Purchase Intentions of POP MART

Abstract

Fashion toys are a multi-element concept that incorporates art, design and painting, The POP MART (PM) become one of the most fashionable toy brands worldwide. This paper examined the reasons that PM 's blind box products have become very popular in recent years, in terms of marketing mix theory, and why more and more young people are also becoming more willing to buy blind boxes. In addition, this paper used SWOT to conduct a comprehensive analysis of PM, which showed that PM not only has unique advantages in terms of product IP, such as cooperation with well-known brand IP, but also analyzed the trend chart of the blind box market, which clearly shows that the blind box market has the potential to grow, so if PM wanted their products to become better and attract more young people's attention, they need to constantly improve their marketing and product IP, and design better blind box products for their customers, and eventually broaden their business.