Analyze the Phenomenon of Perceived Ease-of-use and Perceived Usefulness for Consumers' Purchase Intention

Abstract

In recent years, the worldwide smartphone market has gone from exponential growth to a downturn in the last two years, and the global smartphone market has transitioned from the incremental age to the stock era. The purpose of this study was to investigate consumers' willingness to purchase Samsung foldable screens. The major reason was that consumers were getting more sensible in their smartphone selection, the frequency of replacement of high-quality mobile phones is decreasing, and there are additional causes for smartphones' excess performance. Folding screen phones have increasingly gained popularity in recent years. Samsung, Huawei, and Motorola all debuted folding screen phones at the start of 2019, and folding screen phones started their first year of commercial production. This paper used the Technology Acceptance Model to study consumers' purchase intentions on the advantages and disadvantages of Samsung's folding screen. The research found that perceived usefulness and perceived ease of use directly affect online purchase intention. The results showed that Samsung should seek better battery capacity for folding screens and make improvements in folding screen materials to increase consumers' willingness to buy, thereby encouraging consumers to buy. This article helped to understand the impact of the advantages and disadvantages of Samsung’s folding screen more fully on consumers' purchase intention.