Analysis of COVID-19's Effects on China's Catering Industry and the Optimization of Marketing Strategies

Abstract

The repeated outbreak in 2022, economic ups and downs, and weak consumer spending under multiple adverse factors, such as the food and beverage industry, is a big blow: raw materials and artificial cost rise, traffic fell 90%, mass unsubscribe accommodation, wedding banquet, conference, rapid eat-in downturn hit, and many other factors, lead to food and beverage business difficulties, make a lot of food is especially difficult. The outbreak of a new type of coronavirus pneumonia significantly influenced the world’s economy. Small micro-enterprises, as the main mode of operation of the catering enterprises, have experienced four months of winter. They are faced with less income online operation, the effect not beautiful, supply chain difficulties, and many problems such as shortage of cash flow. Hence, If catering businesses don't actively work to strengthen their crisis management skills, they'll suffer substantial losses that could even disrupt their regular business operations. So it is a very important topic to study the current situation of the catering industry.