Research on Business Model and Profitability of the Short Video: TikTok as a Case Study

Abstract

With the rapid development of the world economy and technology, the short video industry has gradually emerged. The short video has become a common social and lifestyle in society. But there are relatively few studies on its business model and profitability. At the same time, under the development and progress of education, teenagers and adults are enthusiastic about aspiring for beautiful art and improving their aesthetic skills. Meanwhile, with a huge number of users under successful operation and management, TikTok has become one of the most successful social media platforms. The study focuses on the business and profit model of TikTok in new technological times by using case studies and literature review research methods. Through its lean operations and applying reasonable internet traffic algorithms, plus the help of big data, TikTok has created a unique success path and profit channel and has harvested a large number of users during a short period of time. TikTok's great success is worth learning from other business companies.