Vol. 42 (2023): 2023 International Conference on Advances in Internet Marketing and Business Management (ICAMM 2023)

View Vol. 42 (2023): 2023 International Conference on Advances in Internet Marketing and Business Management (ICAMM 2023)

January 14-15, 2023 | Xi'an, China

Editors: Godfery Morrison, Haoyang Yin

ISBN: 978-1-62437-700-6

Published: 2023-03-20

Preface

  • Preface: 2023 International Conference on Advances in Internet Marketing and Business Management (ICAMM 2023)

    Godfery Morrison, Haoyang Yin
    I
    DOI: https://doi.org/10.54691/bcpbm.v42i.4370

Articles

  • Visual Analysis of the Employee Performance Research Literature

    XiuPing Liu
    1-7
    DOI: https://doi.org/10.54691/bcpbm.v42i.4543

  • Exploit momentum in Cryptocurrency Market

    Qingsen Zhang
    8-12
    DOI: https://doi.org/10.54691/bcpbm.v42i.4547

  • Portfolio Construction Based on Optimization Model and Combination of Various Assets

    Meiqi Li
    13-19
    DOI: https://doi.org/10.54691/bcpbm.v42i.4555

  • Research on the Performance Management Problems of Gushi Rural Commercial Bank

    Shuang Wu, LuLu Hou
    20-27
    DOI: https://doi.org/10.54691/bcpbm.v42i.4556

  • A survey on the digital skill status of rural elderly groups under the digital village strategy: an example from Sichuan, Gansu and Zhejiang provinces

    Tianhao Zhao, Yiyuan Ma, Jianbin Ding, Xing Yang, Daizheng Sheng
    28-32
    DOI: https://doi.org/10.54691/bcpbm.v42i.4557

  • Green Logistics Management Issues Analysis: The Case of Deppon Express

    Zijian Cao, Heyang Gao, Puhan Gao, Xincheng Wang
    33-39
    DOI: https://doi.org/10.54691/bcpbm.v42i.4558

  • How Can the Internet of Things Affect Global Supply Chain Management in the 21st Century: A Case Study Based on the Food Grocery Industry and the Manufacturing Industry

    Yili Deng
    40-45
    DOI: https://doi.org/10.54691/bcpbm.v42i.4559

  • The Impact of Covid-19 On the Sustainability of the Airline Industry

    Xiangyun Zeng
    46-52
    DOI: https://doi.org/10.54691/bcpbm.v42i.4560

  • Explore The Cost System of Logistics: Taking JD Logistics as An Example

    Yunyi Liang, Jiaqi Xu, Yongjun Xu
    53-60
    DOI: https://doi.org/10.54691/bcpbm.v42i.4561

  • Exploring the Development Trend of Ports in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) Based on the Intermodal Transport Development of Guangzhou Port

    Haoran Xiong
    61-68
    DOI: https://doi.org/10.54691/bcpbm.v42i.4562

  • The crisis of La Chapelle’s operations - a comparative analysis with HLA

    Zhuoya Zhang, Pengfei Zhao
    69-75
    DOI: https://doi.org/10.54691/bcpbm.v42i.4563

  • Dilemmas Encountered by Small and Medium-sized Orthopedic Medical Device Manufacturing Companies in Healthcare Reform Based on a Supply Chain Perspective: Taking a Manufacturer in Jiangsu Province as an Example

    Wanting Ye
    76-82
    DOI: https://doi.org/10.54691/bcpbm.v42i.4564

  • Study on the optimization of Chinese automotive supply chain under unstable environment

    Xiaoran Zhu
    83-88
    DOI: https://doi.org/10.54691/bcpbm.v42i.4565

  • Re-predict and Improve the Outlook for The Overall Decline of The Big-box Retailer Industry: Case of Target's Tailures in Canada

    Junyang Zheng
    89-93
    DOI: https://doi.org/10.54691/bcpbm.v42i.4566

  • Imitation or Development? Physical Retailers in China

    Shimu Liu
    94-107
    DOI: https://doi.org/10.54691/bcpbm.v42i.4567

  • Virtual Marketing of the Entertainment Industry in the Information Age: Building and Promotion of IPs—A Case Study of Luo Tianyi

    Huiying Mai, Xinyu Peng, Geyi Zhao
    108-114
    DOI: https://doi.org/10.54691/bcpbm.v42i.4568

  • Exploring the Marketing Path of Creative Products from the New Media Perspective: Take Dunhuang Cultural Products as an Example

    Boxin Chen, Zhiyun Qiu, Yantai Tang, Xinyan Yu
    115-121
    DOI: https://doi.org/10.54691/bcpbm.v42i.4569

  • The Influence of the Rise of Chinese Feminism on the Marketing Strategy of Beauty Products

    Yuang Wang, Linghao Zeng, Tongxi Zhao
    122-128
    DOI: https://doi.org/10.54691/bcpbm.v42i.4570

  • Path Analysis of KOL Marketing and its influence on consumers' purchase decisions: Taking the Beauty Make-Up Blogger on Tiktok as an Example

    Wen Zhang
    129-135
    DOI: https://doi.org/10.54691/bcpbm.v42i.4571

  • How Advertising in Social Media Shapes Users' Consumption Behavior: The example of the RED Marketing Layout of CHI FOREST

    Luyi Chen
    136-141
    DOI: https://doi.org/10.54691/bcpbm.v42i.4572

  • Research on Business Model and Profitability of the Short Video: TikTok as a Case Study

    Sijie Bo
    142-147
    DOI: https://doi.org/10.54691/bcpbm.v42i.4573

  • A Study on the Impact of KOL Live Marketing on Consumers' Willingness to Purchase Casual Foods

    Chang Liu
    148-155
    DOI: https://doi.org/10.54691/bcpbm.v42i.4574

  • Analysis of Tabao Broadcasting Room Situation - Take Li Jiaqi as an Example

    Wenxi Chen, Haoru Li, Zhenyi Wang, Xinyang Yu
    156-161
    DOI: https://doi.org/10.54691/bcpbm.v42i.4575

  • Cross-Media Narratives of City Image: The case of Chongqing, China

    Ruiyi Chen
    162-167
    DOI: https://doi.org/10.54691/bcpbm.v42i.4576

  • Analysis of Netflix's Strategy and Innovation in a Global Context Based on BCG Matrix

    Xinyu Liu
    168-173
    DOI: https://doi.org/10.54691/bcpbm.v42i.4577

  • A Case Study of Hi Mom's Social Media Marketing Strategy

    Yifan Zhang
    174-179
    DOI: https://doi.org/10.54691/bcpbm.v42i.4578

  • Marvel Step by Step towards the Road of Transformation to Success

    Yinghui Huang
    180-184
    DOI: https://doi.org/10.54691/bcpbm.v42i.4579

  • A Case Study of Netflix’s Marketing Strategy

    Chenying Yuan
    185-190
    DOI: https://doi.org/10.54691/bcpbm.v42i.4580

  • The case study of a Luxury Street-wear Fashion Brand Off-White

    Xinnuo Liu
    191-196
    DOI: https://doi.org/10.54691/bcpbm.v42i.4581

  • The Impact of Virtual Reality on the Customer Experience in the Luxury Industry

    Miao Wang
    197-204
    DOI: https://doi.org/10.54691/bcpbm.v42i.4582

  • Take the Industrial Bank of China as a Case to Analyze the Problems of Commercial Banks' Social Media Marketing Strategy

    Yaxuan Deng
    205-210
    DOI: https://doi.org/10.54691/bcpbm.v42i.4583

  • Comparison between Live Delivery and Video Delivery of Skincare Products

    Shan Han, Yiyun Wang, Yunshan Wu
    211-219
    DOI: https://doi.org/10.54691/bcpbm.v42i.4584

  • PEST-based Analysis of the Competitive Environment for E-commerce in China's Agriculture

    Jin Gai
    220-226
    DOI: https://doi.org/10.54691/bcpbm.v42i.4585

  • Take Nike's Marketing Strategy as an Example to Analyze the Marketing Strategy of Chinese Sports Brands

    Jiawei Chen
    227-232
    DOI: https://doi.org/10.54691/bcpbm.v42i.4586

  • Studies on KFC’s Online Promotion in China

    Zhengyang Guan
    233-238
    DOI: https://doi.org/10.54691/bcpbm.v42i.4587

  • A Case Study of Disney's Sustained Success

    Yitong Liu
    239-243
    DOI: https://doi.org/10.54691/bcpbm.v42i.4588