Vol. 42 (2023): 2023 International Conference on Advances in Internet Marketing and Business Management (ICAMM 2023)

January 14-15, 2023 | Xi'an, China

Editors: Godfery Morrison, Haoyang Yin

ISBN: 978-1-62437-700-6

Published: 2023-03-20

Preface

Preface: 2023 International Conference on Advances in Internet Marketing and Business Management (ICAMM 2023)

Godfery Morrison, Haoyang Yin

I

Articles

Visual Analysis of the Employee Performance Research Literature

XiuPing Liu

1-7
- PDF
Exploit momentum in Cryptocurrency Market

Qingsen Zhang

8-12
- PDF
Portfolio Construction Based on Optimization Model and Combination of Various Assets

Meiqi Li

13-19
- PDF
Research on the Performance Management Problems of Gushi Rural Commercial Bank

Shuang Wu, LuLu Hou

20-27
- PDF
A survey on the digital skill status of rural elderly groups under the digital village strategy: an example from Sichuan, Gansu and Zhejiang provinces

Tianhao Zhao, Yiyuan Ma, Jianbin Ding, Xing Yang, Daizheng Sheng

28-32
- PDF
Green Logistics Management Issues Analysis: The Case of Deppon Express

Zijian Cao, Heyang Gao, Puhan Gao, Xincheng Wang

33-39
- PDF
How Can the Internet of Things Affect Global Supply Chain Management in the 21st Century: A Case Study Based on the Food Grocery Industry and the Manufacturing Industry

Yili Deng

40-45
- PDF
The Impact of Covid-19 On the Sustainability of the Airline Industry

Xiangyun Zeng

46-52
- PDF
Explore The Cost System of Logistics: Taking JD Logistics as An Example

Yunyi Liang, Jiaqi Xu, Yongjun Xu

53-60
- PDF
Exploring the Development Trend of Ports in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) Based on the Intermodal Transport Development of Guangzhou Port

Haoran Xiong

61-68
- PDF
The crisis of La Chapelle’s operations - a comparative analysis with HLA

Zhuoya Zhang, Pengfei Zhao

69-75
- PDF
Dilemmas Encountered by Small and Medium-sized Orthopedic Medical Device Manufacturing Companies in Healthcare Reform Based on a Supply Chain Perspective: Taking a Manufacturer in Jiangsu Province as an Example

Wanting Ye

76-82
- PDF
Study on the optimization of Chinese automotive supply chain under unstable environment

Xiaoran Zhu

83-88
- PDF
Re-predict and Improve the Outlook for The Overall Decline of The Big-box Retailer Industry: Case of Target's Tailures in Canada

Junyang Zheng

89-93
- PDF
Imitation or Development? Physical Retailers in China

Shimu Liu

94-107
- PDF
Virtual Marketing of the Entertainment Industry in the Information Age: Building and Promotion of IPs—A Case Study of Luo Tianyi

Huiying Mai, Xinyu Peng, Geyi Zhao

108-114
- PDF
Exploring the Marketing Path of Creative Products from the New Media Perspective: Take Dunhuang Cultural Products as an Example

Boxin Chen, Zhiyun Qiu, Yantai Tang, Xinyan Yu

115-121
- PDF
The Influence of the Rise of Chinese Feminism on the Marketing Strategy of Beauty Products

Yuang Wang, Linghao Zeng, Tongxi Zhao

122-128
- PDF
Path Analysis of KOL Marketing and its influence on consumers' purchase decisions: Taking the Beauty Make-Up Blogger on Tiktok as an Example

Wen Zhang

129-135
- PDF
How Advertising in Social Media Shapes Users' Consumption Behavior: The example of the RED Marketing Layout of CHI FOREST

Luyi Chen

136-141
- PDF
Research on Business Model and Profitability of the Short Video: TikTok as a Case Study

Sijie Bo

142-147
- PDF
A Study on the Impact of KOL Live Marketing on Consumers' Willingness to Purchase Casual Foods

Chang Liu

148-155
- PDF
Analysis of Tabao Broadcasting Room Situation - Take Li Jiaqi as an Example

Wenxi Chen, Haoru Li, Zhenyi Wang, Xinyang Yu

156-161
- PDF
Cross-Media Narratives of City Image: The case of Chongqing, China

Ruiyi Chen

162-167
- PDF
Analysis of Netflix's Strategy and Innovation in a Global Context Based on BCG Matrix

Xinyu Liu

168-173
- PDF
A Case Study of Hi Mom's Social Media Marketing Strategy

Yifan Zhang

174-179
- PDF
Marvel Step by Step towards the Road of Transformation to Success

Yinghui Huang

180-184
- PDF
A Case Study of Netflix’s Marketing Strategy

Chenying Yuan

185-190
- PDF
The case study of a Luxury Street-wear Fashion Brand Off-White

Xinnuo Liu

191-196
- PDF
The Impact of Virtual Reality on the Customer Experience in the Luxury Industry

Miao Wang

197-204
- PDF
Take the Industrial Bank of China as a Case to Analyze the Problems of Commercial Banks' Social Media Marketing Strategy

Yaxuan Deng

205-210
- PDF
Comparison between Live Delivery and Video Delivery of Skincare Products

Shan Han, Yiyun Wang, Yunshan Wu

211-219
- PDF
PEST-based Analysis of the Competitive Environment for E-commerce in China's Agriculture

Jin Gai

220-226
- PDF
Take Nike's Marketing Strategy as an Example to Analyze the Marketing Strategy of Chinese Sports Brands

Jiawei Chen

227-232
- PDF
Studies on KFC’s Online Promotion in China

Zhengyang Guan

233-238
- PDF
A Case Study of Disney's Sustained Success

Yitong Liu

239-243
- PDF

Vol. 42 (2023): 2023 International Conference on Advances in Internet Marketing and Business Management (ICAMM 2023)

Preface

Articles

Indexed