Marvel Step by Step towards the Road of Transformation to Success

Abstract

This study is about Marvel’s company transformation. Company transformation is essentially going from an old way of operating to a new or up-to-date way of operating. The topic of this study makes the transformation of Marvel and whether Marvel's transformation is successful. In order to study company transformation, the research uses specific examples from Marvel. The author of the study the research introduces the history of Marvel's establishment and development and introduces the events, time and background of Marvel's transformation. Also, this study will analyze the transformation of Marvel from the aspects of the product, price, external cooperation and promotion respectively. And in the end part of the paper will give relative suggestions. Transformation is important, and Marvel is successful after the transformation. It is a substantial upgrade for Marvel to go from doing only comics at the beginning to Marvel movies now. In contrast, Marvel's popularity has increased. Product sales have increased. Earnings have risen substantially. At that time, the environment and the era of comics were gradually replaced by television, so Marvel decided to transition to the production of film. So the study suggests that Marvel's transformation was successful.