Comparison between Live Delivery and Video Delivery of Skincare Products

Abstract

This article will start with the development trend and current situation of the skincare industry, marketing methods, product styles, online celebrity industry, and marketing methods on skincare products from the perspective of marketing. The study highlights the internal and external differences between marketing methods and skincare products, analyzing the reasons for the above differences. It offers relevant information from the perspective of marketing methods, skincare product industry development and online celebrity marketing suggestions. The need of research on the skincare product relates closely and potentially from microeconomic of skincare products sale to macroeconomic of online platform sales, which stays in line with the trend of both fashion and technology. Research finds out that short video marketing is less influential than live streaming marketing in general. The effect on the skincare products of both expensive luxury and small-time retailer product (relevantly cheap) is of no significant difference. The application of the skincare practice suggests a possible and feasible way in marketing and expanding the skincare products. It also implies a way of upgrading, directing and functioning the purpose and functions of the novel media platform which plays a role in the marketing of products, including but not restricted to skincare ones.