A Case Study of Disney's Sustained Success

Abstract

As a successful century-old enterprise, Disney has formed its unique business system after many reforms and changes in sales strategies since its establishment and has great international influence now. This article is based on the case analysis of the Walt Disney Company to study its business model and analyze the reasons for its success. Therefore, this article will collect data on how Disney reformed its business model and its benefits, by analyzing the data to study the effectiveness of Disney's business model. Studies have shown that Disney's business operations method of movie production, the management of its characters’ quality and copyright issues, offline operations such as theme parks, and the transition to streaming media are effective to help Disney stabilize its position in the world and help Disney succeed. The research found that Disney's business operation model can be partially applied to other developing enterprises and will have a promoting effect. This study is of great significance to those who want to attract more users in the media industry and emulate Disney's business model to achieve success.