Research and Analysis on Business Model Innovation of China's Public Welfare Funds

Abstract

The report of the Twentieth National Congress of the Communist Party of China proposed to “guide and support willing and capable enterprises, social organizations, and individuals to actively participate in public welfare and philanthropy”, in order to change the state funding of public welfare foundations in China, change the operation mode of “relief” public welfare foundations, and introduce a commercial operation mechanism for public welfare foundations. It is proposed that public welfare charity organizations with new business types integrating public welfare and business attributes rise rapidly so that public welfare and business can be deeply integrated. Social enterprises driven by social value can accelerate their development. Public welfare foundations can accelerate their development by forming a sustainable business model of "self-hemopoiesis," based on the opportunity of China's economic system reform and rapid economic development, using the method of cross-cooperation in multiple fields and platforms, analyzing the feasibility of the commercialization model innovation of public welfare funds and the importance of risk control, and analyzing how to create corporate social influence through the innovation of the commercialization model of public welfare projects and the good marketing strategy, as well as by encouraging individuals to actively and sustainably participate in various public welfare projects.