Blind box economic marketing model analysis and prospect development strategy research: A case study of POP MART

Abstract

Nowadays, China's blind box industry, as an emerging industry, is developing at a high speed. Blind box economy has greatly promoted China's economic development. Due to young people's strong curiosity and strong desire for shopping, the uncertainty and popularity of blind boxes, blind boxes are very attractive to contemporary young people. Therefore, based on simple data analysis, the author studies the marketing model of blind box economy, the problems existing in the blind box industry and the future development strategy of the blind box industry in this paper. This paper finds that the blind box economy is in the stage of rapid development, so there are a variety of problems, such as blind box bidding, poor quality of blind box, false publicity and after-sales service is not in place. To solve these problems, this paper puts forward some suggestions. First of all, the government should establish and improve the relevant laws of the blind box industry and strengthen supervision and law enforcement to protect the rights and interests of consumers. Secondly, businesses engaged in the blind box industry should operate in accordance with the law to ensure the production of good quality products and provide efficient after-sales service. Finally, consumers should learn and understand the blind box selling mechanism, rational consumption, and learn how to correctly safeguard their rights. The significance of this paper is to promote the healthy development of blind box economy and guide the blind box industry to become a more mature industry.