The Impact of ESG on Sales Revenue: From Customers’ Perspective
DOI:
https://doi.org/10.54691/bcpbm.v49i.5469Keywords:
ESG, Corporate sustainability, Customer, Sales growth.Abstract
In today's increasingly competitive business market, the significance of environmental, social, and governance (ESG) factors has emerged as a crucial non-financial aspect influencing corporate performance. This study aims to investigate the correlation between ESG indices and sales growth, with a particular focus on customers' perspectives. To achieve this, the research leverages data from the reputable WIND and CSMAR databases and employs statistical analysis and regression techniques. The findings of this study reveal a noteworthy positive association between ESG indices and sales revenue, indicating that a strong ESG performance positively influences customer attitudes towards products. This outcome underscores the value of environmental, social, and governance considerations for businesses. It encourages corporations to place more emphasis on these factors, thereby fostering social and environmental sustainability in the corporate world. Ultimately, this study emphasizes the importance of integrating ESG principles into corporate strategies to drive growth and foster a positive impact on both business performance and society at large.
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