Text Analysis on the Main Factors of Young Women's Clothing Consumption Demand

Abstract

Young women are not only an important force in the clothing consumption market, but also the most flexible and non negligible group. This paper mainly uses a batch of questionnaire data about women's clothing consumption, and analyzes these data from the four elements of color, material, design and size through text analysis. This study found that among the four elements, young women pay more attention to design and size. These two aspects account for the largest proportion, are mentioned by consumers the most, and have the greatest impact on the overall evaluation. Young women relatively ignore color and materials. In addition, there are other influencing factors, such as whether clothing can meet consumers' expectations for activities and whether it can be used for different purposes, which are also part of the impact of consumers' evaluation. The analysis of the consumption demand of young women in this paper is not deep enough, which is the limitation of this research. This paper will provide some basic data and reference points for young women's clothing consumption.