VR and AR in the Digital World: The Impacts on Consumer Purchasing Intentions
DOI:
https://doi.org/10.54691/bcpbm.v20i.1098Keywords:
VR; AR; Consumer Purchasing Intention.Abstract
Consumers are becoming increasingly more dependent on technology for most of their day-to-day activities as technological breakthroughs continue to be made, and with the on-set of a global pandemic that has only amplified these effects, VR and AR technologies are likely to become predominant mediums for connecting with consumers within a variety of industries shortly for their ability to truly immerse consumers in the shopping experience. Because VR and AR are relatively new technologies, it is essential to factor in the TAM (Technology Acceptance Model) to help predict the way consumers will react to such new technologies based on their current perceptions. By considering the future of the commercial and consumer world, this paper aims to address the changes and impacts that the adoption of these technologies will ultimately have on consumers and their purchasing intentions.
Downloads
References
Suh, K.-S., & Lee, Y. E. (2005). The Effects of Virtual Reality on Consumer Learning: An Empirical Investigation. MIS Quarterly, 29(4), 673–697. https://doi.org/10.2307/25148705
Kazmi, S. H. A., Ahmed, R. R., Soomro, K. A., Hashem E, A. R., Akhtar, H., & Parmar, V. (2021). Role of Augmented Reality in Changing Consumer Behavior and Decision Making: Case of Pakistan. Sustainability, 13(24), 14064. https://doi.org/10.3390/su132414064
Faizah Abd Majid, Nurshamshida Mohd Shamsudin. “Identifying Factors Affecting Acceptance of Virtual Reality in Classrooms Based on Technology Acceptance Model (TAM)” (2019).
Fussell, Stephanie G., and Dothang Truong. "Using virtual reality for dynamic learning: an ex- tended technology acceptance model." Virtual Reality 26.1 (2022): 249-267.
Sarkady D., Neuburger L., Egger R. (2021) Virtual Reality as a Travel Substitution Tool During COVID-19. In: Wörndl W., Koo C., Stienmetz J.L. (eds) Information and Communication Technologies in Tourism 2021. Springer, Cham. https://doi.org/10.1007/978-3-030-65785-7_44
Pavlou, P. A., & Fygenson, M. (2006). Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior. MIS Quarterly, 30(1), 115–143. https:// doi.org/10.2307/25148720
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425–478. https://doi.org/ 10.2307/30036540
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in Online Shopping: An Inte- grated Model. MIS Quarterly, 27(1), 51–90. https://doi.org/10.2307/30036519
Barnes, Stuart. "Understanding virtual reality in marketing: Nature, implications and potential." Implications and Potential (November 3, 2016) (2016).
Alcañiz, Mariano, Enrique Bigné, and Jaime Guixeres. "Virtual reality in marketing: a framework, review, and research agenda." Frontiers in psychology (2019): 1530.
Hilliard, Wesley, et al. (2022). “Apple VR: Headset, Gaming, Release.” Retrieved March 16, 2022, from AppleInsider, https://appleinsider.com/inside/apple-vr.
BreakingNews.com. （2021, July). “3 Home Remedies to Say Goodbye to Glasses and Improve Eye Sight.” 3 Home Remedies to Say Goodbye to Glasses and Improve Eye Sight - Opera News, https://ke.opera.news/ke/en/health/4c48b554860f1c8484c57e8b70067cb3.
DiPersio, Linda J. (2018, October 31) “SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform.” SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform, https://www.dtcperspectives.com/swot-analysis-virtual-reality-destined-become-successful-marketing-platform/
Downloads
Published
Issue
Section
How to Cite
