To Better Satisfy the Customers with Social Media - A Marketing Perspective from Clippers

Mike Mai; Collin Qiu

doi:10.54691/bcpbm.v20i.1122

Authors

Mike Mai
Collin Qiu

DOI:

https://doi.org/10.54691/bcpbm.v20i.1122

Keywords:

Consumer satisfaction; Marketing Mix Theory; SWOT analysis; Clippers

Abstract

Consumer satisfaction is of crucial importance for sports management. This article aimed to find out how to satisfy fans of the Clippers team from a marketing perspective. Based on the Marketing Mix theory including product, promotion, price, and place, the research discovered the connection between Marketing Mix theory and satisfaction. With each method asserting a different influence on consumer satisfaction, many examples helped to understand how Marketing Mix theory can affect consumer satisfaction. If the connection between the Marketing Mix theory and consumer satisfaction is known to be clear, people will know exactly what consumers want and how to better satisfy them. There are also some methods used in the example to help make better understand t. This article also used the SWOT method: strength, weakness, threat, and opportunity to research. This paper applied this method on social media to change how fans view the Clippers team, and how to promote the fan's loyalty. This paper aims to help the Clippers team find out a better way to better satisfy consumers.

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