Research on the Pinduoduo Product Quality Problem Analysis and Customer Satisfaction Optimization Strategy

Abstract

As the most popular shopping platform, Pinduoduo has such an advantage not only by its low price but also by the comprehensiveness of its products. But the Achilles heel of Pinduoduo is that the quality of the items it sells is greatly discounted due to the price and the shop. Because of the low entry threshold of Pinduoduo’s stores has attracted many dishonest merchants causing the reputation of Pinduoduo’s software to plummet. Gradually, the low quality has become the “stereotype” of consumers. Pinduoduo wants to solve this problem and can start to consider setting the quality of goods inspector and the good reviews constantly to the merchants to give rewards and higher traffic promotion. In contrast, those with more bad reviews are to give punishment correction and less traffic. This way promotes Pinduoduo’s good quality and low price, while the company’s internal members can train slogans or recruit professionals as quality inspectors. But these strategies still have room for modification, such as the timeliness of customer feedback or the coverage rate of the quality check are the problem.