Walt Disney’s Company SWOT Analysis

Wenya Zhou

doi:10.54691/bcpbm.v34i.2867

Authors

Wenya Zhou

DOI:

https://doi.org/10.54691/bcpbm.v34i.2867

Keywords:

film; movie industry; entertainment; business; and marketing strategy.

Abstract

This article discusses the background of Disney by collecting their various materials from the Internet, and some of their marketing and business means. analyzed some methods and their recent financial statement information, can find each period has different stock prices related to the event and the new products and services as well as the results and findings also illustrated the future development and current strategy. This found that their strategies still have some problems and can be improved. Using the method of doing some real experiments such as some questionnaires given to strangers and writing their real ideas about the Walt Disney's lack and how this company can improve and something the consumers like also something they do not like is also very crucial This research significance can help Disney do better and stronger in the future, not only in the entertainment industry but also in other industries.

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