Analysis of Pop Mart's Marketing Model Based on Four Ps and SWOT

Abstract

Pop Mart is a new trendy toy company that operates IP as its core and then sells through blind boxes as its main form of sale. This paper will firstly provide the history of Pop Mart's development. Secondly, the paper will analyze Pop Mart's operation strategy through the four Ps model, how it created a huge buzz in China in a short period of time and how it used blind boxes to promote customers' consumption. The article will also analyze Pop Mart's competitiveness in the market and whether it has the potential to become a large-scale international brand using the SWOT model. The article finds that more and more companies of the same type began to launch blind boxes, increasing competition; Although Pop Mart has achieved initial success in developing overseas markets, there are still significant obstacles to large-scale expansion; for example, compared to Disney, Pop Mart's IP lacks a story, and thus lacks customer viscosity.