Research on Ctrip's hotel business management issues and development suggestions under the background of COVID-19

Jiaqi Jiang

doi:10.54691/bcpbm.v34i.3140

Authors

Jiaqi Jiang

DOI:

https://doi.org/10.54691/bcpbm.v34i.3140

Keywords:

Hotel industry; Ctrip; Marketing.

Abstract

Since 2020, China's tourism industry has been hit hard by the COVID-19 epidemic. Online accommodation is an important part of the online travel market, after the outbreak, the housing market consumption low, to save the performance of the downturn, Ctrip in the face of the new champions, on the basis of the high star hotels and packaged products products, series of pre-sales activities through online live, to consolidate the hotel business in the industry leading position.The previous literature has not systematically analyzed the organizational management of Ctrip's hotel business in China. This paper mainly studies the measures taken by Ctrip hotel industry under the COVID-19 epidemic, and then uses PEST analysis to explain the market environment. Then point out the problem through the 4P marketing theory. Finally put forward the development strategy and approach.

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