Social Responsibility in Environmental Protection of Clothing Brands in China: A Case Study of ANTA


  • Yutong Dai
  • Shiwei Li
  • Hengxin Xie



Company social responsibility; environmental protection; clothing company.


Corporate social responsibility was proposed by Bowen in 1953, but Chinese companies began to attach importance to it in the 21st century. China is a big exporter of clothing and textiles in the world, but there is little research on the social responsibility of Chinese clothing companies. Environmental problems have always been hot and arduous. The process of clothing production will cause a lot of negative impacts on the environment, so environmental protection is an important social responsibility of textile and clothing enterprises. Through the case study of Anta Group, this study discusses how Chinese clothing companies can enhance their sense of social responsibility and become environment-friendly companies. The significance and specific feasible methods of the clothing companies to carry out green activities are mentioned in this paper. This study provides some ideas for other companies on how to fulfill their social responsibilities through a successful case of a large company. We hope that through case analysis, more enterprises will pay attention to environmental responsibility and more research will focus on corporate social responsibility in China.


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How to Cite

Dai, Y., Li, S., & Xie, H. (2023). Social Responsibility in Environmental Protection of Clothing Brands in China: A Case Study of ANTA. BCP Business & Management, 36, 291–297.