Vol. 36 (2023): 2022 International Conference on Company Management, Accounting and Marketing (CMAM 2022)

View Vol. 36 (2023): 2022 International Conference on Company Management, Accounting and Marketing (CMAM 2022)

November 26-27, 2022 | Munich, Germany

Editors: Rachel Bartholomew, Zhuo Meng

ISBN: 978-1-62437-642-9

Published: 2023-01-13

Preface

  • Preface: 2022 International Conference on Company Management, Accounting and Marketing (CMAM 2022)

    Rachel Bartholomew, Zhuo Meng
    I
    DOI: https://doi.org/10.54691/bcpbm.v36i.3290

Articles

  • The real estate price prediction of US prediction based on multi-factorial linear regression models

    Xiaoyu Xu
    1-6
    DOI: https://doi.org/10.54691/bcpbm.v36i.3378

  • Statistical Prediction and Marketing Recommendation of Foreign International Students’ Consumer Behavior

    Xinting Shen
    7-15
    DOI: https://doi.org/10.54691/bcpbm.v36i.3379

  • Stock Price Forecast of Chinese Leading Liquor Stocks Using the Simple Moving Average

    Yijia Pan
    16-24
    DOI: https://doi.org/10.54691/bcpbm.v36i.3380

  • Predicting ETF prices using linear regression

    Keqing Li
    25-31
    DOI: https://doi.org/10.54691/bcpbm.v36i.3381

  • Analysis of U.S. industries based on Fama-French five-factor model under COVID-19

    Weixuan Huang, Jiaqi Wang, Kaidi Zhu
    32-39
    DOI: https://doi.org/10.54691/bcpbm.v36i.3382

  • Effectiveness test and improvement of CAPM model in Chinese stock market

    Xiyin Deng
    40-47
    DOI: https://doi.org/10.54691/bcpbm.v36i.3383

  • Stock price prediction based on multiple linear regression

    Qi Wang, Chang Xu, Tieyan Zhou
    48-54
    DOI: https://doi.org/10.54691/bcpbm.v36i.3384

  • Comparison of Stock price prediticon based on XGBoost and GARCH

    Shikun Cui, Peiyang Zhao
    55-63
    DOI: https://doi.org/10.54691/bcpbm.v36i.3385

  • The impact of the Chinese semiconductor industry based on the Fama-French five-factor Model During the COVID-19

    Hongyu Fang, Yixian Luo, Zhilun Zhang
    64-70
    DOI: https://doi.org/10.54691/bcpbm.v36i.3386

  • The analysis of double average strategy for Chinese famous liquor stocks Evidence from the MA5-MA10 and the MA-MA20 strategy

    Xinhe Ling
    71-76
    DOI: https://doi.org/10.54691/bcpbm.v36i.3387

  • The research on Fama-French 5-factor model in the medicine industry during COVID-19

    Tingyu Sun, Yansu Wang, Menglong Yang
    77-82
    DOI: https://doi.org/10.54691/bcpbm.v36i.3388

  • AI-RPA's Enabling and Supporting Role in Jingdong Group's Financial Processes

    Zhongtian Hua, Yanrong Ren, Yuyan Zhang
    83-88
    DOI: https://doi.org/10.54691/bcpbm.v36i.3389

  • Has the Establishment of FSSC Reduced Inefficient Corporate Investment? --A Test Based on a Two-way Fixed Effects Model

    Yuxin Ye
    89-99
    DOI: https://doi.org/10.54691/bcpbm.v36i.3391

  • The Transformation of Enterprise Data and Business Under the Data Center Structure-Taking Kuaishou Group as an Example

    Xiaoling Sun, Zihao Xiong, Haocheng Yang
    100-105
    DOI: https://doi.org/10.54691/bcpbm.v36i.3393

  • Innovation and Development in The Metaverse under The Digital Economy — Takes Tencent as An Example

    Qihan Fei
    106-115
    DOI: https://doi.org/10.54691/bcpbm.v36i.3396

  • The Relationship Between Fss and Enterprise Performance in Chinese Enterprises-based on Data from 2018 to 2021

    Xiaolin Xu
    116-125
    DOI: https://doi.org/10.54691/bcpbm.v36i.3397

  • Exploring the Relationship between Economic Conditions, Rural-Urban Differences and the Work Ethics of the Post-80s, 90s and 00s Generations

    Xue Zhou
    126-134
    DOI: https://doi.org/10.54691/bcpbm.v36i.3399

  • Discussion on the Development of Mobile Payment Technology in the Era of Digital Economy- Taking Tencent as an Example

    Fenghua Qiu, Yunqian Tan
    135-141
    DOI: https://doi.org/10.54691/bcpbm.v36i.3400

  • Digital Intelligence Operation Center of Tongwei: Research on the Value Creation Path of Digital Technology Application

    Xinyao Zha
    142-150
    DOI: https://doi.org/10.54691/bcpbm.v36i.3402

  • The Impact of the Metaverse on the Future Development of Enterprises

    Boxuan Deng
    151-157
    DOI: https://doi.org/10.54691/bcpbm.v36i.3404

  • Comparative Analysis of the Application of Metaverse Technology in Enterprises

    Jiahui Wu
    158-164
    DOI: https://doi.org/10.54691/bcpbm.v36i.3405

  • Application and Development of Digital Technology in Financial Sharing Center – a Case Study of TCL Technology

    Wenting Zhang
    165-170
    DOI: https://doi.org/10.54691/bcpbm.v36i.3407

  • Application and Development of Cloud Computing Technology in the Field of Financial Management Informatization - based on Zhong tong Financial Cloud

    Zetong Liu
    171-179
    DOI: https://doi.org/10.54691/bcpbm.v36i.3408

  • What Is Next for Companies with Low Human Efficiency: The Quantitative Talent Planning Model

    Yufei Gu, Jovian Kan, Zixuan Wang, Rui Sun, Yifan Song, Zilu Guo, Caesar Xu, Mingyue Xie, Xiaojiang Dong, Wenlong Li, Xuxu Liu, Zhennan Wang
    180-190
    DOI: https://doi.org/10.54691/bcpbm.v36i.3409

  • Examining the differences in the impact of different work ethics of 80s, 90s and 00s Chinese employees on their organizational commitment and organizational citizenship behavior

    Xiaoyu Zhang
    191-196
    DOI: https://doi.org/10.54691/bcpbm.v36i.3410

  • National Innovation Capacity and Economic Growth: A Global Empirical Analysis

    Shuyu Xu
    197-206
    DOI: https://doi.org/10.54691/bcpbm.v36i.3411

  • Research on the New Direction of Community Marketing - Taking the Rise of Male Power of Little Red Book as an Example

    Yunxuan Jiang, Yuelin Liu, Jie Luo
    207-215
    DOI: https://doi.org/10.54691/bcpbm.v36i.3412

  • Analysis of the Marketing Strategy of Alipay Payment Method under the Internet Economy

    Ru Wang
    216-222
    DOI: https://doi.org/10.54691/bcpbm.v36i.3413

  • Production scheduling of small batch materials based on dynamic programming

    Binling Luo, Changqi Wei, Shuhua Lou
    223-230
    DOI: https://doi.org/10.54691/bcpbm.v36i.3437

  • A review of research on the impact of employee mindfulness on in-role performance

    Xiaohan Yu
    231-242
    DOI: https://doi.org/10.54691/bcpbm.v36i.3438

  • Research on Risk Chain Identification of Business Management in Chinese SMEs Based on ISM-MICMAC Model

    Yiheng Ding, Hanxuan Hu, Haiyang Zhang
    243-253
    DOI: https://doi.org/10.54691/bcpbm.v36i.3439

  • The Industrial Layout of Smart Medical Care in the Great Health -Take Ali Health As an Example

    Qijie Qiao
    254-260
    DOI: https://doi.org/10.54691/bcpbm.v36i.3440

  • Red's Community Marketing Model Research Based on UGC Cross-border E-commerce

    Qiongyu Cao
    261-268
    DOI: https://doi.org/10.54691/bcpbm.v36i.3441

  • Research on Methods to Enhance User Stickiness in Online Healthcare Platforms - A Case Study Based on Yilu

    Zhangling Li, Yian Lyu, Xiaoyu Ruan
    269-274
    DOI: https://doi.org/10.54691/bcpbm.v36i.3442

  • Investment portfolios construction under the industrial chains of new-energy vehicles

    Xianhao He
    275-284
    DOI: https://doi.org/10.54691/bcpbm.v36i.3443

  • The Application of KNN in Bank Marketing

    Enrui Zhang
    285-290
    DOI: https://doi.org/10.54691/bcpbm.v36i.3444

  • Social Responsibility in Environmental Protection of Clothing Brands in China: A Case Study of ANTA

    Yutong Dai, Shiwei Li, Hengxin Xie
    291-297
    DOI: https://doi.org/10.54691/bcpbm.v36i.3445

  • The Influence of Coaching Leadership on Post-90s Employees’ Perceived Overqualification: The Mediating Effect of Job Crafting

    Zizheng Liu
    298-306
    DOI: https://doi.org/10.54691/bcpbm.v36i.3446

  • BRAND MARKETING CASE ANALYSIS: A CASE STUDY OF LUCKIN COFFEE

    Xinyu Cui
    307-311
    DOI: https://doi.org/10.54691/bcpbm.v36i.3447

  • IBM Attrition Prediction Analysis: Factors That Can Influence the Attrition Rate

    Rong Fan
    312-321
    DOI: https://doi.org/10.54691/bcpbm.v36i.3448

  • Compare Linear regression, Decision Tree Regressor, and Random Forest Regressor based on python, a restaurant company on Kaggle as a case

    Weicun Zhang
    322-329
    DOI: https://doi.org/10.54691/bcpbm.v36i.3449

  • The Influence Factors of Supermarket Profit: A Case Study of The United States

    Lejing Xue
    330-339
    DOI: https://doi.org/10.54691/bcpbm.v36i.3450

  • Analyze of the Unique Characteristics of Bilibili

    Tianshu Meng
    340-344
    DOI: https://doi.org/10.54691/bcpbm.v36i.3451

  • Competitive Strategy and Developing Direction of Second-hand Trading Platform—Taking Xianyu As an Example

    Jiayi Chen, Lingfeng Ke, Xinyi Zheng
    345-350
    DOI: https://doi.org/10.54691/bcpbm.v36i.3452

  • Research on the Development of Bilibili in the Era of Big Data

    Shuyao Gong, Haolin Li, Hairu Qin, Hanwen Zhang
    351-358
    DOI: https://doi.org/10.54691/bcpbm.v36i.3453

  • Analysis and Prediction of Online Beer Sales Based on SARIMA Model

    Shiyuan Wang
    359-366
    DOI: https://doi.org/10.54691/bcpbm.v36i.3454

  • A Sales Prediction Method Based on XGBoost Algorithm Model

    Kunluo Li
    367-371
    DOI: https://doi.org/10.54691/bcpbm.v36i.3487

  • Research on Stock Return Forecasting Methods based on Time Series Models

    Xiyuan Jiang
    372-380
    DOI: https://doi.org/10.54691/bcpbm.v36i.3488

  • Stock Market Analysis and Prediction Using LSTM

    Yuhui Chen
    381-386
    DOI: https://doi.org/10.54691/bcpbm.v36i.3489

  • Customer Credit Rating by Machine Learning

    Chengyijing Wang, Haining Jiang, Xiaoyan Jin, Ziyu Zhou
    387-395
    DOI: https://doi.org/10.54691/bcpbm.v36i.3490

  • The Impact of Urban Economic Agglomeration on Urban Unemployment from Spatial Econometric Model

    Yuheng Du
    396-404
    DOI: https://doi.org/10.54691/bcpbm.v36i.3491

  • A Study on the Management Model of Deppon Logistics Company

    Yajie Jin, Xiaoyu Liu, Chenxi Wang
    405-411
    DOI: https://doi.org/10.54691/bcpbm.v36i.3492

  • Analysis of Microsoft’s Sustainable Development during post-COVID-19

    Jinghan Huang
    412-418
    DOI: https://doi.org/10.54691/bcpbm.v36i.3493

  • Analysis of the Core Competitive Advantage of the Auto Industry: A Case of Tesla’ s Business Model

    Shuaiying Wu
    419-425
    DOI: https://doi.org/10.54691/bcpbm.v36i.3494

  • The Source of Enterprise Organizational Capability: The Case Study of NH Company

    Luyu Bi
    426-433
    DOI: https://doi.org/10.54691/bcpbm.v36i.3495

  • Research on Approaches of Cultural and Tourism Enterprises Social Responsibility in the Sustainable Tourism Industry

    Zheming Xing
    434-444
    DOI: https://doi.org/10.54691/bcpbm.v36i.3496

  • Comparative Analysis of the Technology Strategy in the High-tech Industry: A Case Study of Apple and Nokia

    Keren Li
    445-450
    DOI: https://doi.org/10.54691/bcpbm.v36i.3498

  • Research on approaches to improve Corporate Performance through CSR: From the perspective of Stakeholder Theory

    Kepei Wei
    451-460
    DOI: https://doi.org/10.54691/bcpbm.v36i.3500

  • Research on Opportunity Analysis and Competitive Strategy of Tesla in Exploring China's New Energy Vehicle Market: Based on PEST and SWOT models

    Liangrui Ma, Jiayuan Meng
    461-467
    DOI: https://doi.org/10.54691/bcpbm.v36i.3501

  • How should NFT be valued?

    Xiting Wang
    468-479
    DOI: https://doi.org/10.54691/bcpbm.v36i.3504

  • Research on the Development of WeChat Channels under the Background of Short Video

    Linwei Chen, Yi Yin, Yanjin Zhu
    480-487
    DOI: https://doi.org/10.54691/bcpbm.v36i.3506

  • Stock Price Prediction Using Machine Learning Strategies

    Xinran Chen
    488-497
    DOI: https://doi.org/10.54691/bcpbm.v36i.3507

  • Gold Price Forecast by Different Models

    Wenjing Fang
    498-506
    DOI: https://doi.org/10.54691/bcpbm.v36i.3509

  • Short seller report and stock performance Empirical evidence from US-listed Chinese firms

    Siyu Zhang
    507-513
    DOI: https://doi.org/10.54691/bcpbm.v36i.3510