Analysis of Microsoft’s Sustainable Development during post-COVID-19

Authors

  • Jinghan Huang

DOI:

https://doi.org/10.54691/bcpbm.v36i.3493

Keywords:

Sustainable Development, Environment, Economic

Abstract

In the post-pandemic era, the problem of environmental degradation become serious. Environmental protection has aroused the wide concern of the international community. And global economic development is still not optimistic. How enterprises achieve their stable development in the turbulent economic landscape has also attracted great attention. But there is still a lack of unified cognition about the sustainable development of three aspects (environment, society, and economy) of enterprises. Therefore, this paper takes Microsoft as an example to explore how enterprises can achieve sustainable development in the post-pandemic era. This paper uses Swot analysis to analyze the development status of Microsoft. Then present Microsoft’s strategies in three aspects of sustainable development, and finally puts forward the problems and suggestions for Microsoft. This paper finds that Microsoft has made detailed measures in the environmental and social aspects, but still has some shortcomings in the economic aspect, which needs to be paid more attention to in the future.

Downloads

Download data is not yet available.

References

Elena Giovannoni and Giacomo Fabietti. What is sustainability? A review of the concept and its applications. Switzerland: Springer International Publishing, 2013.

Ben Purvis, Yong Mao, Darren Robinson. Three pillars of sustainability: in search of conceptual origins. Sustainability Science, 2019, 14: 681-695.

Cory Searcy, Measuring enterprise sustainability. Business Strategy and the Environment, 2014. 25(2): 120-133.

Bojan Obrenovic, Jianguo Du, Danijela Godini, et al. Sustaining enterprise operations and productivity during the COVID-19 pandemic: “ Enterprise effectiveness and sustainability model”. Sustainability, 2020, 12: 59-81

Microsoft. Facts about Microsoft. March 31, 2022. Retrieved on October 2, 2022. Retrieved from: https://news.microsoft.com/facts-about-microsoft/#RevenueHeadcount

Microsoft. Earnings release FY22 Q3. April 26, 2022. Retrieved on October 2, 2022. Retrieved from: https://www.microsoft.com/en-us/Investor/earnings/FY-2022-Q3/press-release-webcast

International Monetary Fund. World economic outlook update: gloomy and more uncertain. July 26, 2022. Retrieved on October 1, 2022. Retrieved from: https://www.imf.org/zh/Publications/WEO/Issues/2022/07/26/world-economic-outlook-update-july-2022

Zhang Jiang. Construct the new normal of sustainable development with artificial intelligence. China Academic Journal Electronic Publishing House, 2020, (C): 1994-2022.

B. R. Kumar. Microsoft’s acquisition of LinkedIn. Springer Nature Switzerland AG, 2019, 27: 235-241

WCED 1987. Report of the World Commission on environment and development. May 20, 1987. Retrieved on September 25, 2022. Retrieved from: sustainabledevelopment.un.org/content/documents/5987our-common-future.pdf

Berry, M. A. and Rondinelli, D. A. Proactive corporate environmental management: A new industrial revolution. Academy of Management Perspectives,1998, 12(2): 38–50.

Frederick, W. C. The growing concern over business responsibility. California Management Review,1960, 2(4): 54–61.

Deborah Doane, Alex MacGillivray. Economic sustainability: the business of staying in business. The SIGMA Project, 2001.

United Nations. Do you know all 17 SDGs. 2022. Retrieved on October 8, 2022. Retrieved from: https://sdgs.un.org/goals

World Economic Forum. The Global Risks Report 2019. January 15, 2019. Retrieved on October 8, 2022. Retrieved from: https://www.weforum.org/reports/the-global-risks-report-2019

Downloads

Published

2023-01-13

How to Cite

Huang, J. (2023). Analysis of Microsoft’s Sustainable Development during post-COVID-19. BCP Business & Management, 36, 412–418. https://doi.org/10.54691/bcpbm.v36i.3493