Comparative Analysis of the Technology Strategy in the High-tech Industry: A Case Study of Apple and Nokia

Keren Li

doi:10.54691/bcpbm.v36i.3498

Authors

Keren Li

DOI:

https://doi.org/10.54691/bcpbm.v36i.3498

Keywords:

Technology strategy; innovation; high-tech industry.

Abstract

In today's world, as technology iterates and technology companies become more competitive, the technology strategies employed by companies will undoubtedly have a huge impact on the competition for market share. This paper presents a comparative case study of the rise and fall of Nokia and Apple technology companies in the mobile device industry, focusing on their different approaches to technology strategy. A good technology strategy can give a technology company a huge competitive advantage in the market. This paper examines the embodiment of these technological strategies in products and their impact on the marketplace. This paper finds that the technological advantages applied to the products positively impact the company's growth. It also finds that companies will receive rewards in terms of market share if they maintain their innovation ability and focus on consumer needs. As two giants in the history and present of mobile device companies, a study of their technology strategies is informative for contemporary technology companies.

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