Research on Social Media Marketing Strategies of Chinese Small and Medium-sized Enterprises in the Post-epidemic Era

Abstract

This paper investigated how social media marketing strategies may help SMEs in China recover in the post-epidemic era. SMEs are crucial to the economics of China since their development can affect GDP growth. In this paper, a survey and case study are used. It has been found that social media marketing can not only help SMEs to recover in the short-run but also bring long-term benefits to them and help build a steadier relationship between the firms and the customers. However, it also has drawbacks, such as the uncontrollability and unpredictability of markets and barriers to entry. To solve the problems, it is suggested to establish relevant supervision departments and rules, and relevant training programs can also be offered to SMEs. From the microeconomics perspective, this study can provide an idea to all the firms about how to adapt to the current market and use the most suitable marketing strategies at the moment. This paper also helps achieve economic growth and a low unemployment rate from the macroeconomics side.