Research on the companies’ diversification of improving user stickiness

Abstract

Since China entered the “Internet+” era, social networking platforms have been developed efficiently, and the speed of information transmission has changed qualitatively, most people began to receive all kinds of information through mobile phones, and Internet advertising accounts for most of the market, changing people’s lifestyles and driving the development of various industries. In this context, companies are paying more and more attention to brand value, user quality, and accumulated user stickiness. This paper will combine the different stages of media industry development, how to empower to enhance the user stickiness of enterprises, and explore the following aspects: brand promotion, consumer psychology, marketing strategy, communication methods, etc. Based on the existing successful cases, how enterprises can better use social media to do their marketing work under the background of “Internet +” and become the leading enterprises in the industry. This will be an important issue in the future development planning stage.