Vol. 43 (2023): 5th International Conference on Innovations in Economic Management and Social Science (IEMSS 2023)

View Vol. 43 (2023): 5th International Conference on Innovations in Economic Management and Social Science (IEMSS 2023)

January 14-15, 2023 | Seoul, South Korea

Editors: Burgess Giles, Wen Zhang

ISBN: 978-1-62437-701-3

Published: 2023-03-24

Preface

  • Preface: 5th International Conference on Innovations in Economic Management and Social Science (IEMSS 2023)

    Burgess Giles, Wen Zhang
    I
    DOI: https://doi.org/10.54691/bcpbm.v43i.4371

Articles

  • Study on the problems and countermeasures of disease withdrawal appraisal system in China

    Yilin Zhang
    1-6
    DOI: https://doi.org/10.54691/bcpbm.v43i.4596

  • The application of green design concept in interior environment design

    Xiao Jin
    7-11
    DOI: https://doi.org/10.54691/bcpbm.v43i.4597

  • Market correlation analysis of Hongxing Erke products based on structural equation model

    Yiting Yu, Jiaying Qian, Xuhui Yi, Tengda Xie, Yipeng Sun
    12-17
    DOI: https://doi.org/10.54691/bcpbm.v43i.4598

  • Dilemma of Chinese Real Estate Tax Reform: Based on Evolutionary Game Method

    Zhe Chen, Wenzheng Liu, YiYuan Wei
    18-30
    DOI: https://doi.org/10.54691/bcpbm.v43i.4617

  • Analysis of the New Route of Brand Communication in the Post-epidemic Period -- Take the Outdoor Camping Brand TOREAD as an Example

    Silei Gu
    31-37
    DOI: https://doi.org/10.54691/bcpbm.v43i.4618

  • Analysis of the Development and Spread of Video Games from the Demand Level

    Zirui Cui
    38-44
    DOI: https://doi.org/10.54691/bcpbm.v43i.4619

  • Netflix and Teenage Viewers: Analyzing Teenage Drama Market and the Marketing Methods of Netflix

    Xiaoya Liao
    45-51
    DOI: https://doi.org/10.54691/bcpbm.v43i.4620

  • Analysis of the Usage of Social Media for Marketing and Promotion

    Yuting Wu
    52-57
    DOI: https://doi.org/10.54691/bcpbm.v43i.4621

  • Analysis of the Mechanism of “Basis Pricing+Option” Mode for Feed Enterprises to Avoid Raw Material Price Risk -- Taking Haid Group as an Example

    Mingyang Chu
    58-64
    DOI: https://doi.org/10.54691/bcpbm.v43i.4622

  • How Can Increased Tax Improve a City’s Development

    Hon Sum Leung
    65-72
    DOI: https://doi.org/10.54691/bcpbm.v43i.4623

  • Analyzing The Phenomenon of VR Shopping Based on SWOT Analysis

    Yujia Sun
    73-80
    DOI: https://doi.org/10.54691/bcpbm.v43i.4624

  • Using Marketing Mix Theory and SWOT to Analyze the Marketing Strategy of Coconut Know

    Lina Ke
    81-89
    DOI: https://doi.org/10.54691/bcpbm.v43i.4625

  • Analysis of Young Girls' Eagerness to Spend for Disney Virtual Characters Based on Marketing Mix Theory

    Xiaoyu Huang
    90-95
    DOI: https://doi.org/10.54691/bcpbm.v43i.4626

  • Analysis on The Effectiveness of VR Exclusive Games on Customers' Purchase Intention

    Hangqin Zhong
    96-102
    DOI: https://doi.org/10.54691/bcpbm.v43i.4627

  • Analysis of KFC’s “Crazy Thursday” Based on SWOT Method

    Shiqi Xu
    103-109
    DOI: https://doi.org/10.54691/bcpbm.v43i.4628

  • Analysis of Xiaohongshu's Internet Marketing Strategy

    Yuxi Liu
    110-116
    DOI: https://doi.org/10.54691/bcpbm.v43i.4629

  • Prospects for the Development of Digital CNY

    Yuan Fu
    117-124
    DOI: https://doi.org/10.54691/bcpbm.v43i.4630

  • The Private Sector in the Rental Housing Market

    Jiayi Zhou
    125-129
    DOI: https://doi.org/10.54691/bcpbm.v43i.4631

  • The Influence of Social Media Interaction on Consumers' Purchase Intention

    Zirui Jiang
    130-137
    DOI: https://doi.org/10.54691/bcpbm.v43i.4632

  • Analysis of China’s New Energy Vehicle Marketing Strategy

    Huiyi Ma, Jingyi Wang, Kexin Wen, Chuanxu Zhang
    138-144
    DOI: https://doi.org/10.54691/bcpbm.v43i.4633

  • Research on the companies’ diversification of improving user stickiness

    Yaoshuo Guo
    145-152
    DOI: https://doi.org/10.54691/bcpbm.v43i.4634

  • User's Motivation in Sharing Information on Social Media

    Luyu Xie
    153-158
    DOI: https://doi.org/10.54691/bcpbm.v43i.4635

  • How Anti-consumption Marketing Affect Consumers’ Attitudes and Purchase Intentions

    Manlun Zhang
    159-180
    DOI: https://doi.org/10.54691/bcpbm.v43i.4636

  • Livestream Marketing Strategy: Tactics of Chinese Top Influencer Austin Li

    Jingzhi Xu
    181-186
    DOI: https://doi.org/10.54691/bcpbm.v43i.4637

  • Analysis of China’s Real Estate Industry and Banking Industry Based on NPL And China Real Estate Climate Index

    Yuning Zhang
    187-193
    DOI: https://doi.org/10.54691/bcpbm.v43i.4638

  • SWOT Analysis of Shein’s Marketing Strategy

    Xinhui Chen
    194-199
    DOI: https://doi.org/10.54691/bcpbm.v43i.4639

  • Evaluation of Walmart’s Business Portfolio in China During Covid-19

    Chao Zhang
    200-206
    DOI: https://doi.org/10.54691/bcpbm.v43i.4640

  • Exploring The Marketing Strategy of SIMPLE LOVE Yogurt Based on 4I Theory

    Yuanmei Liu
    207-218
    DOI: https://doi.org/10.54691/bcpbm.v43i.4641

  • Using SWOT Analysis to Explore the Element That In-Game Advertising Affect People’s Purchase Intention

    Linshan Xie
    219-225
    DOI: https://doi.org/10.54691/bcpbm.v43i.4642

  • Case Analysis of Supercell’s Marketing Strategy

    Pengxu Huang, Guanrong Zhang
    226-232
    DOI: https://doi.org/10.54691/bcpbm.v43i.4643

  • The Influence of The Quantitative Relationship Between Bad and Positive Online Reviews on Consumers’ Willingness to Shop Online

    Iek Ieng Fung, Weiying He, Yuan Xue
    233-249
    DOI: https://doi.org/10.54691/bcpbm.v43i.4644

  • Comparative Analysis of Internet Financing Modes Based on Smes' Perspective

    Haolin Li, Yongliang Wu
    250-259
    DOI: https://doi.org/10.54691/bcpbm.v43i.4645

  • Analysis of Acquisitions of Lighting Industry: Evidence from FSL Lighting's Acquisition of Nanning Liaowang

    Zhaohan Chen, Xinzhuo Jia, Liqi Liu
    260-269
    DOI: https://doi.org/10.54691/bcpbm.v43i.4646

  • The Impact of Exchange Rate Fluctuation on Toyota Financial Performance and Its Hedging Strategy

    Guanyu Pan
    270-276
    DOI: https://doi.org/10.54691/bcpbm.v43i.4647

  • Whether Use/Mention Is a Valid Distinction in Addressing the Problem of N-Word and The Possibility of Hidden Implicature

    Jiayu Liang
    277-282
    DOI: https://doi.org/10.54691/bcpbm.v43i.4650

  • Financial Risk Analysis of Internet M&A: Evidence from Alibaba's Acquisition of Ele.Me

    Jian Zhang
    283-288
    DOI: https://doi.org/10.54691/bcpbm.v43i.4651

  • Research On the Influence of Financing Constraints on Corporate Performance: Based on The Perspective of Companies Appeared on The China's Small and Medium-Sized Board

    YuRong Wu
    289-298
    DOI: https://doi.org/10.54691/bcpbm.v43i.4652

  • Research On Performance Continuity of Mixed Funds Based on FF Five Factor Model

    Gao Yue
    299-314
    DOI: https://doi.org/10.54691/bcpbm.v43i.4653

  • Impact of Chinese IPR In the ICT Sector – Assignations, Licensing and Protection

    Qiyu Yan
    315-325
    DOI: https://doi.org/10.54691/bcpbm.v43i.4655

  • Research on the influence of enterprise innovation input on stock returns in short- and long-term markets-- Based on the data of listed companies in China’s science and technology sector

    Minye Huang
    326-333
    DOI: https://doi.org/10.54691/bcpbm.v43i.4656

  • The impact of economic policy uncertainty on equity market volatility

    Muxue Zhang
    334-341
    DOI: https://doi.org/10.54691/bcpbm.v43i.4658

  • Family Involvement, Institutional Investor Shareholding and Corporate Social Responsibility

    Lin Wang, Guangming Wang
    342-353
    DOI: https://doi.org/10.54691/bcpbm.v43i.4659

  • Research on Optimization of Accounting Information System under the Background of Big Data

    Yifan Yang
    354-359
    DOI: https://doi.org/10.54691/bcpbm.v43i.4660

  • Analysis of BTG Hotel Mergers and Acquisitions of Home Inn

    Yiran Wang
    360-365
    DOI: https://doi.org/10.54691/bcpbm.v43i.4661

  • The Effectiveness of Live-Streaming Influencers on Consumers: A Case Study in Douyin

    Jiawen Zhao
    366-372
    DOI: https://doi.org/10.54691/bcpbm.v43i.4662

  • Valuation of Biomedical Engineering Industry Under Epidemic: Evidence from Andon Health Company Limited

    Pengyu Su
    373-380
    DOI: https://doi.org/10.54691/bcpbm.v43i.4663

  • The Impact of Beijing Olympic Games on China's International Status

    Mingran Bai
    381-387
    DOI: https://doi.org/10.54691/bcpbm.v43i.4664

  • Improvement of the Fama-French Five Factors Model in Terms of The US Dollar Index

    Yunxiang Ji, Kexin Jiang, Heng Zhang
    388-394
    DOI: https://doi.org/10.54691/bcpbm.v43i.4665

  • A Study of Bailie's Monetary Thought -- Textual Interpretation of 1857-1858 Economic Manuscript Under the Economic Crisis

    Xiaohan Liu
    395-400
    DOI: https://doi.org/10.54691/bcpbm.v43i.4666

  • Construction And Analysis of Service Satisfaction Survey

    Minghui Zhao, Tingwei Zhang, Peijun Yu
    401-418
    DOI: https://doi.org/10.54691/bcpbm.v43i.4667