Evaluation of Walmart’s Business Portfolio in China During Covid-19

Abstract

Due to the impact of the epidemic, the survival environment of China's traditional retailers has changed greatly. In addition to the increase in operating costs such as rent and labor, they are also facing the impact of the new retail format of online shopping. How to break this situation has become an urgent problem for retailers to solve. The main purpose of this article is to analyze Wal-Mart's business portfolio in China and to provide some references for Wal-Mart's future development in China. By analyzing the marketing mix strategies used by Wal-Mart in China, this study can identify the benefits and shortcomings of these strategies in China, add self-checkout to optimize consumer shopping after the epidemic, share inventory across industries to avoid excessive stockpiling, and strengthen localized marketing in China to attract consumers, enhance Wal-Mart's competitiveness in the industry, and contribute to the development of China's retail industry after the epidemic.