Quantitative Analysis on the Causes and Results of Indulging in Social Media Short Videos

Pukun Fan; Jianyu Jia; Shaohan Tang; Yifan Zhang

doi:10.54691/bcpbm.v20i.930

Authors

Pukun Fan
Jianyu Jia
Shaohan Tang
Yifan Zhang

DOI:

https://doi.org/10.54691/bcpbm.v20i.930

Keywords:

Short Videos; Social Media; Quantitative Analysis.

Abstract

With the development of Internet technology, social media short video plays a more and more important role in people's daily life. In addition to bringing joy to people, short videos can also bring certain knowledge and skills. In recent years, people pay more and more attention to the negative impact of indulging in short video. This paper mainly discusses the reasons of indulging in short video and its specific impact on people's life through quantitative research in the form of questionnaire survey. Through the cross analysis of 400 samples, this paper finds that the interactivity of social media comments and accurate algorithms enhance people's addiction to short videos. The vast majority of people are addicted to short videos, which is more serious for women than men. At the same time, different genders and occupations also show significant differences in the content of indulging in short videos. This study will be beneficial to provide new research questions and samples for social media research, and will also provide some suggestions and inspiration for short video operation.

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