The Influencing Factors of Relationship-specific Investment: A Literature Review
DOI:
https://doi.org/10.54691/bcpbm.v20i.940Keywords:
Relationship-specific Investment; Supply chain management; Supplier-customer relationshipAbstract
With the increasing cooperation between enterprises and the popularization of supply chain management ideas, how to improve the quality of cooperative relationships and achieve good cooperative performance is becoming the goal of more and more enterprises. Relationship-specific investment is an effective means to achieve this goal, which helps to reduce the total supply chain costs, reduce investment decision errors, and promote good cooperative relationships among supply chain members. However, its attributes can also inevitably make some partners behave opportunistically and affect the future revenue of the enterprise. Therefore, it is necessary to study relationship-specific investment and its influencing factors in depth. This paper can provide a reasonable reference for firms to make more effective relationship-specific investments in their future business decisions.
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